The holidays can be rough on your list management, so… + Q1 Holiday Marketing Quarterly, & more
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The holidays can be
rough on your list
management, so…
Make the top item on the post-holiday email agenda boosting your list health. This is extra critical this year for two reasons. First, a growing number of subscribers are passing 2 years since enabling Mail Privacy Protection. The lower engagement visibility caused by MPP was evident during the holiday season when audience expansion efforts significantly depressed engagement rates and revenue per email. Brands clearly were less sure of which subscribers to include. And second, Google and Yahoo’s new deliverability requirements go into effect next month. You’ll want to make sure you have your spam complaint rates back below 0.10%, if they rose above that during the holidays.
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Brian SullivanStrategic Director of Email Deliverability Services
Oracle Digital Experience Agency |
In this issue:
- Is CAN-SPAM now meaningless?
- Holiday planning starts now!
- 29 Leap Day campaign ideas
- Email opens are not dead
- Xfinity Mobile wins W3 Award
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In the wake of Google and Yahoo setting joint deliverability standards, I’ve been wondering what, if anything, CAN-SPAM does at this point.
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Having a successful holiday season takes year-round effort. Our Holiday Marketing Quarterly provides a blueprint for planning.
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To help inspire your Leap Day campaign, we examined campaigns from the past four occurrences and identified five major themes.
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Apple’s MPP hasn’t killed email opens, but it has changed how marketers can and can’t use them.
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In lockstep with Xfinity Mobile’s rapid growth, Oracle Digital Experience Agency developed a library of flexible content that allowed us to standardize a high volume of BAU sends and opened up new opportunities to make a splash with specialized ad hocs.
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Say What?
“If your audience is likely to follow award shows and other live events, leave room to capitalize on viral moments or red-carpet looks in your campaigns. Something as simple as a subject line referencing a new meme from the night can draw attention when delivered promptly.”
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Kelly MoranSr. Art Director for Copy
Oracle Digital Experience Agency |
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 96%.
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