Are you ready for Gmail and Yahoo's new February requirements? + anti-resolution resolutions, & more
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Are you ready for Gmail and Yahoo’s new February requirements?
If you’re an Oracle Responsys customer, you almost certainly are. And, in general, most large senders are. But better safe than sorry. Review their new deliverability requirements and double-check that you’re compliant—or are prepared to be by the start of next month. B2B senders and smaller senders on shared sender IP addresses and domains are the most likely to have issues complying. Seek help from your email service provider and other experts. That said, we suspect Gmail and Yahoo will delay enforcement of their authentication requirements, giving ESPs and small senders more time to comply.
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Daniel DenewethHead of Email Deliverability Services
Oracle Digital Experience Agency |
In this issue:
- The need for stronger customer ties
- Anti-resolution resolutions for emailers
- When to pause digital campaigns
- My biggest worries about GenAI
- 4 award-winning campaigns to inspire you
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Seismic shifts in the marketing landscape are causing brands to increase their focus and investments on email, SMS, loyalty, and other marketing channels where they have the most control over building and reaching their audiences.
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Most large senders shouldn’t worry about Google’s retirement of inactive accounts, Google and Yahoo’s new deliverability requirements, or Apple’s Link Tracking Protection.
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Sadly, brands have faced an increasing number of circumstances in which they’ve decided it was in their best interest to cancel or delay their digital marketing campaigns.
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Oracle’s Chad S. White speaks to TimTalk webcast host Tim Hughes about some of his worries about how generative AI will be used in enterprises.
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Check out the most recent award-winning digital marketing campaigns by Oracle Digital Experience Agency clients.
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Say What?
“It’s important to get outside of the box of November and December and look at how you set yourself up for holiday success. How did your October messaging lay the foundation for your November messaging? How did engagement with your summer campaigns help or hurt your holiday performance? Taking a holistic view helps you understand how your program’s health impacts holiday performance and reinforces the strategic needs you should be thinking about as you lay out your roadmap for 2024.”
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Alexander StegallDirector of Analytics for Analytic & Strategic Services
Oracle Digital Experience Agency |
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 96%.
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Additional Resources
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