All of our best advice on designing and writing great emails in this one well-designed and -written email. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Biggest Shifts in Email Marketing Trends for 2024

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Oracle Digital Experience Agency | Issue 114

The holidays are all wrapped up and it’s a new year, so…

It’s peak time for redesigning your email program. This is especially true if your brand hasn’t done a major redesign in 2 or 3 years. Not only do you want to ensure your emails are aligned with your website and other customer touchpoints—and your brand in general—but you also want to keep up with current design trends, like inclusive design and machine learning–driven content. Of course, deciding to do a redesign is only the first step. You’ll want to assemble a team of stakeholders to get consensus and buy‑in, and then you’ll need the right team to execute on a reasonable timeline. Start planning now.

Scott Multer

Executive Creative Director,
Oracle Digital Experience Agency

In this issue:

Visual branding in email
How subject line writing has changed
Best uses for animated gifs
The new newsletter best practices
The anatomy of an email

Visual Branding in Email Marketing

Strong visual branding in your emails gives your subscribers confidence to engage and eases the transition from email to landing page.

Optimize these 7 elements

Second only in importance to your sender name, subject lines deserve significant attention.

6 Ways that Subject Line Writing Has Changed

Machine learning, voice-assistants, and schema have each added new opportunities and constraints to crafting subject lines.

Adapt to these and more

Animation is particularly effective at video previews, highlighting product options, and product demonstrations, among other use cases.

Animated Gifs: Best Uses and Best Practices

They’re highly effective, but there are some concerns you should be aware of when using animated gifs in digital marketing campaigns.

What to watch for

(1) Use a single‑column layout, (2) adopt modular email architecture, (3) personalize content, (4) …

Email Newsletters: The New Best Practices

When we overhaul our clients’ email newsletters, here are the 9 changes our Creative Services and B2B teams at Oracle Digital Experience Agency recommend most often.

Improve your newsletters

There are 5 parts to envelope content, and 8 potential body content block types.

Email Marketing 101: The Anatomy of an Email

Understanding all the elements that make up an email’s envelope content and its body content allows you to design more effectively, personalize more thoughtfully, and test with greater purpose.

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