Our digital marketing experts’ annual advice on the trends you should focus on (and potentially avoid) this year
As consumer behaviors and the marketing environment shift…
Marketers need to continually reevaluate which email technologies and tactics they’re prioritizing. To help you do that, we asked the hundreds of digital marketing experts here at Oracle Digital Experience Agency to rate 26 email marketing trends. The results show the need to adapt to competitive pressures, to industry changes like MPP, and to generative AI and other new technologies.
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Chad S. White
Head of Research
Oracle Digital Experience Agency |
In this issue:
- The Biggest Shifts in Email Trends
- 2024’s Proven Essentials
- 2024’s Competitive Differentiators
- 2024’s Unproven Opportunities
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In this on‑demand webinar, we examine the shifting landscape of email trends revealed by our fifth‑annual survey, with perspective from some of our leading digital marketing experts.
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You’re at a competitive disadvantage if you aren’t on your way to mastering these 16 trends.
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These seven technologies and tactics can give you an edge over your competitors with far less risk than our Unproven Opportunities.
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Our digital marketing experts are bearish on these three trends, which include AMP for email and schema.
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Look back at 2023 email marketing trends:
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 96%.
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