Because of tighter privacy restrictions… + State of Email Trends report, & more
Because of tighter privacy restrictions…
Brands are investing more in customer data platforms, preference centers & progressive profiling, and loyalty programs to collect more zero‑ and first‑party data and activate it across channels. We pointed this out in our Biggest Shifts in Email Marketing Trends for 2024 webinar, along with the fact that we see subscriber acquisition source optimization as an “Outlier Opportunity.” That’s because it’s seen far less adoption than those other trends that address the same problem. To explore your opportunities there, get our Audience Acquisition Source Ideas checklist, which examines 18 different types of audience acquisition sources and how to optimize them.
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Chad S. White
Head of Research
Oracle Digital Experience Agency |
In this issue:
- 3 benefits of a CDP
- State of Email Trends report
- Holiday readiness plan for Q2
- Write Q’s that deliver $’s
- This newsletter wins another award
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As brands excitedly explore ways to deploy AI/ML and improve their omnichannel experiences, they’re quickly discovering serious limitations because of how scattered their customer data is. The solution is a customer data platform.
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Find out which email marketing trends are the most popular and which ones are the most likely to lead to performance improvements, according to nearly 500 email marketers.
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Planning and running a successful holiday marketing program takes year‑round effort.
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Brands are increasingly focusing on collecting more zero‑party data through various forms of progressive profiling. Ask a question—get a response. It sounds simple, but it’s not.
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To celebrate Ugly Christmas Sweater Day and to showcase some of its amazing team members, Oracle Digital Experience Agency created an interactive season’s greeting edition of this very newsletter that earned a Gold Horizon Interactive Award.
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Say What?
“Dark mode optimization will become even more prominent this year as some legacy automated and transactional emails get brought into the present. Many of these have remained untouched for years, and aren’t performing as well as they could because their designs haven’t kept up with today’s inboxes.”
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Scott Lederer
Senior Account Manager
Oracle Digital Experience Agency
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Say Hello
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May 21, Washington, DC
Oracle Digital Experience Agency's Chad S. White is speaking about the use of AI throughout email marketing at the ESPC 2024 Spring Meeting.
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June 5‑7, Phoenix
Oracle Digital Experience Agency’s Chad S. White is keynoting about email marketing trends and Sarah Gallardo is sharing common accessibility pitfalls you won’t find on a checklist at Email Innovations World.
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 96%.
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Additional Resources
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