You're not the only one who loves this newsletter… + website optimization, & more
You’re not the only one who loves this newsletter…
The judges over at the Horizon Interactive Awards also think our newsletter is special. Our 2022 season’s greeting email just won a Gold award. That’s the third award this newsletter has won since we launched it in 2019. Its overall design won an award in 2020, and our newsletter archive won an award that same year. While we like showing off our skills in our newsletter, we get even more satisfaction winning awards with our clients. We’ve helped them win more than 60 awards over the last several years. Check out our latest wins, plus all our past wins.
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Kathryn AlvaAssociate Creative Director
Oracle Digital Experience Agency |
In this issue:
- Email marketing sustainability
- How best to test your website
- State of Email Trends insights
- The limits of personalization
- Xfinity entertainment newsletter wins
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This Earth Day, ask yourself: Given that every email takes electricity to send and store, how can email marketers lower their carbon footprint?
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When it comes to website optimization, A/B testing and multivariate testing each have distinct advantages and drawbacks.
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The inaugural State of Email Trends report from Litmus and Oracle Digital Experience Agency provides valuable insights to help marketers make the best decisions for their brands.
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Personalization is perennially a top email marketing priority. Does that indicate a massive failure or is something else at work? Oracle’s Chad S. White answers that question and more on the Everybody Hates Your Brand podcast.
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Working with Xfinity, Oracle Digital Experience Agency created a bright, bold monthly newsletter that delivers curated and personalized entertainment content to keep customers engaged. From highly anticipated new releases to classic favorites, each targeted campaign is tailored to spark excitement and stand out from the inbox.
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Say What?
“With a myriad of retargeting opportunities at your disposal depending on your vertical and market, strategic prioritization is key. Avoid overwhelming your audience with multiple simultaneous campaigns by setting clear priorities based on campaign objectives and audience segments.”
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Virginia CarcavalloPractice Manager for Infinity
Oracle Digital Experience Agency |
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Say Hello
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Oracle Digital Experience Agency’s Chad S. White is speaking about the use of AI throughout email marketing at the ESPC 2024 Spring Meeting.
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Oracle Digital Experience Agency’s Chad S. White is keynoting about email marketing trends and Sarah Gallardo is sharing common accessibility pitfalls you won’t find on a checklist at Email Innovations World.
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 96%.
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Additional Resources
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