All of our latest and most popular on-demand webinars are in this one email. Use them to build your own team event.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
MAY 29

Account‑Based Marketing: Evolving Your Program with the Times

Wed. May 29, 1pm ET/10am PT

Webinar details and registration

Oracle Digital Experience Agency | Issue 119

To team build as you program build…

Watch one or more of our on‑demand webinars. Pick topics that align with your current marketing priorities, or ones where you want to establish a common foundation of understanding across departments or teams. Then brainstorm ways to turn what you learned into an action plan. Besides generating some new ideas, you’ll also generate some team camaraderie, which is always a plus.

 

Lauren Kimball

Vice President
Oracle Digital Experience Agency

 
 

In this issue:

  • The Biggest Shifts in Email Trends
  • 6 Loyalty Program Trends to Watch
  • CSS-based Email Interactivity
  • 10 Years of Email Marketing Rules
  • Critical Email Deliverability Questions
Join Chad S. White, Lauren Kimball, Lauren Gannon, and Chris Wilson as they discuss the biggest shifts in the email trends landscape for 2024.

The Biggest Shifts in Email Marketing Trends for 2024

In this on‑demand webinar, we examine the shifting landscape of email trends revealed by our fifth‑annual survey, with perspective from some of our leading digital marketing experts.

 
Understand changing email trends
The Vitamin Shoppe’s Karen Szarvas and Oracle Marketing Consulting’s Mallery Ramsden discuss key loyalty trends.

6 Loyalty Program Trends to Watch

Non‑purchase engagement, choice and flexibility, personalized experiences, and other loyalty trends are key right now, as The Vitamin Shoppe’s transformation story demonstrates.

 
Evolve your loyalty program
Oracle’s Patrick Colalillo, James Wurm, and Sarah Gallardo share advice and some of their favorite interactive emails they’ve created for clients.

Interactive Emails: Use Cases & Considerations

CSS‑based email interactivity brings common web and app experiences into the inbox. Here’s what’s possible, limitations to be aware of, and a showcase of great examples.

 
Explore interactivity
In this on‑demand webinar, Oracle’s Chad S. White shares key email marketing changes from the past 10 years and the trends that will drive the next 10 years.

10 Years of Email Marketing Rules: What’s Changed & What’s Next

Email marketing has changed dramatically over the past decade—and will continue to evolve over the next decade, driven by 3 trends: (1) tighter privacy restrictions, (2) better omnichannel orchestration, and (3) more machine learning and AI.

 
Ride these trends
With decades of email deliverability experience, Oracle’s Dan Deneweth, Heather Goff, and Brian Sullivan answer your questions.

The Most Critical Email Deliverability Questions

Get your burning questions answered about Apple’s Mail Privacy Protection, Link Tracking Protection, Gmail’s pre‑fetching, Spamhaus, the retirement of email accounts by inbox providers, and more.

 
Get answers
 

More webinars to watch with your team:

  • 14 Ways Email Marketers Should Adapt to Apple’s Mail Privacy Protection
  • 12 Trends a‑Trending: What to Plan for This Holiday Season
  • Creating & Maintaining Effective Automated Campaigns
  • Modular Email Architecture: The Next‑Generation Template
  • Understanding Email Deliverability: Key Factors & Key Performance Indicators
 

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