Everyone is excited about ML and GenAI…
And everyone’s striving to create cohesive omnichannel experiences that focus on the customer. But the reality today is that most companies are not positioned well to execute on any of those to the degree they’ll need to in order to be successful. In all of those cases, brands need much better data and insight flows. The two big foundational pieces are a customer data platform and better integrated martech stack. Without those, you’re building your marketing future on sinking sands instead of bedrock.
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Mark Shipley
Vice President
Oracle Digital Experience Agency |
In this issue:
- Unlocking the benefits of a CDP
- 5 essential retargeting strategies
- Using retina images in emails
- How to earn higher open rates
- Xfinity wins Horizon Interactive Award
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Organizations can face many challenges in getting a CDP implemented, including confusion around exactly what a CDP is, understanding use cases, and getting buy‑in from all stakeholders.
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Retargeting involves using a variety of channels to remind or incentivize customers and prospects to return to your site or app and convert.
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Retina images can make your email campaigns load more slowly. Not using them can make some of your images look fuzzy and cheap.
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Your sender name evokes all of the recent interactions your subscribers have had with your brand. That has a huge impact on opens, ZeroBounce CEO Livui Tanase says in this article for Inc.
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To introduce customers to Xfinity’s new 10G Network, Oracle Digital Experience Agency created an award‑winning interactive email campaign that uses hotspots to efficiently and effectively communicate the benefits of the bundled internet service.
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Say What?
“Centralizing your data into an easy‑to‑access engine is the first step to enabling omnichannel marketing, extensive personalization, and preparing your organization for machine learning and AI enablement. Not only will this help to drive more toward 1:1 personalization across all channels, it will provide marketers with valuable insights and metrics to continue to drive results.”
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Lauren Kimball
Vice President
Oracle Digital Experience Agency
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Say Hello
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June 5‑7, Phoenix
Oracle Digital Experience Agency’s Chad S. White is keynoting about email marketing trends and Sarah Gallardo is sharing common accessibility pitfalls you won’t find on a checklist at Email Innovations World.
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Sept. 9‑12, Las Vegas
A wide range of Oracle customers, experts, and partners will speak about the latest innovations and strategies in marketing, sales, service, and beyond at Oracle CloudWorld.
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Oct. 3‑4, Atlanta
Oracle Digital Experience Agency's Spencer Kollas is talking about how CRM is not just email at Digital Summit Atlanta.
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 96%.
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Additional Resources
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