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Generative AI has many applications, but…
We don’t use GenAI to write any of our articles. They’re all 100% human‑created. Don’t get us wrong—we love technology. Heck, we’re part of Oracle, one of the biggest tech companies in the world. However, it’s critical to understand when technology is appropriate and when it’s not. Can GenAI give you the most timely takes on digital marketing trends and developments? Can it produce unique insights? Or share firsthand insights from working with some of the world’s best brands? No, it can’t. Only our experts can do that. Over the years, I’ve worked with nearly 150 of them to create our blog posts, infographics, reports, and webinars. They always inspire me with their insights and passion. When you see our content, I hope you feel that, too.
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Chad S. White
Head of Research
Oracle Digital Experience Agency |
In this issue:
- Biggest B2B email marketing opportunities
- Personalization is a moving target
- The future of AMP for email
- How to handle the busy season
- Lands’ End wins with mystery campaign
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B2B brands significantly trail their B2C peers in the use of most email marketing tactics and technologies, according to the inaugural State of Email Trends report from Litmus and Oracle Digital Experience Agency.
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Email personalization has been a major priority for marketers for well over a decade. Is that because it’s incredible, or incredibly difficult to do well?
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Launched in 2019, AMP for email promised to bring standards‑based interactivity and real‑time content to inboxes. However, current barriers make reaping those benefits impossible for most brands.
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Along with 11 other experts, Oracle Digital Experience Agency’s Spencer Kollas shares his advice on how to handle the busy season and what to do during the off‑season.
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To help counteract the negative impact of Mail Privacy Protection on Lands’ End, Oracle Digital Experience Agency created a Mystery Sale experience that delivered a 28% increase in revenue per email and a Gold Horizon Interactive Award.
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Say What?
“For most B2C companies, Q4 will drive as much website traffic as the rest of the year combined. Ensure you have behavioral and inventory triggers in place to react to the expected traffic. Low‑Inventory notifications, back‑in‑stock triggers, wish list alerts, and others should be at the top of your list to be ready‑to‑roll before Q4. If you don’t have inventory‑based trigger capabilities, Oracle Infinity can help you respond to these critical behavior opportunities.”
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Peter Briggs
Director of Analytic & Strategic Services
Oracle Digital Experience Agency
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Say Hello
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June 5–7, Phoenix
Oracle Digital Experience Agency’s Chad S. White is keynoting about email marketing trends and Sarah Gallardo is sharing common accessibility pitfalls you won’t find on a checklist at Email Innovations World.
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Sept. 9–12, Las Vegas
A wide range of Oracle customers, experts, and partners will speak about the latest innovations and strategies in marketing, sales, service, and beyond at Oracle CloudWorld.
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Oct. 3–4, Atlanta
Oracle Digital Experience Agency’s Spencer Kollas is talking about how CRM is not just email at Digital Summit Atlanta.
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 96%.
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Additional Resources
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