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How far in advance is enough?
In our Holiday Marketing Quarterly
reports, we’re always saying that our goal is to be thinking at least 3 months out with our clients so they can avoid stalling out. But the emphasis is on at least. After all, the point of our HMQ reports is to be planning year-round for your most important season (the holidays or otherwise). But many issues deserve even farther-out planning. For instance, what’s your 2-year plan for using AI in your marketing program? Your 3-year plan for omnichannel orchestration? If you have a CDP, what’s your 2-year plan for leveraging it for personalization, segmentation, automation, and advanced analytics? We’ll be exploring the tectonic shifts to hit marketing in the years ahead in our upcoming Digital
Marketing in 2030 webinar. I hope you’ll join us as we talk about long-term strategic planning.
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Spencer KollasHead of Analytic & Strategic Services
Oracle Digital Experience Agency |
In this issue:
- Pressure builds for US privacy law
- ‘Automatic Extraction’ imposed on marketers
- The right KPIs for your email business model
- Optimizing email marketing campaigns
- Xfinity wins award for mobile promotions
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The American Privacy Rights Act (APRA) may establish a national comprehensive privacy law in the US. In the meantime, marketers must comply with an ever-growing list of state-level privacy laws.
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After lackluster adoption, annotations and schema are now being automatically applied to brands’ email campaigns by Gmail and Yahoo with mixed results at best.
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Is your program…
💰 Revenue-driven?
🚪 Lead-driven?
❤️ Retention-driven?
▶️ Engagement-driven?
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Oracle’s Chad S. White joins Digital Marketing Domination podcast host Jamil Zabaneh to talk about how businesses can optimize their email marketing results, and much more.
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In lockstep with Xfinity Mobile’s rapid growth, Oracle Digital Experience Agency developed an award-winning library of flexible content that allowed us to standardize a high volume of BAU sends and open up new opportunities to make a splash with specialized ad hocs.
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Say What?
“Back-to-school marketing can be grating when it’s too brash—and can even be triggering for students who dread the transition. Avoid high-pressure language, banish exclamation marks, and keep copy and imagery lighthearted. If your promotions are scheduled to begin long before school starts, consider acknowledging that (e.g., The Not Quite Back to School Sale).”
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Jack ClemensSenior Copywriter
Oracle Digital Experience Agency |
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Say Hello
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Sept. 9-12, Las Vegas
A wide range of Oracle customers, experts, and partners will speak about the latest innovations and strategies in marketing, sales, service, and beyond at Oracle CloudWorld.
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Oct. 3-4, Atlanta
Oracle Digital Experience Agency’s Spencer Kollas is talking about how CRM is not just email at Digital Summit Atlanta.
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 96%.
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Oracle Corporation, 2300 Oracle Way, Austin, TX 78741
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