|
Apple and Yahoo’s June announcements make it clear that…
Tabbed inbox interfaces are now the status quo, and GenAI‑powered preview content and summaries are the next wave of inbox changes. I have long argued that tabs aren’t worth worrying about, but Gmail’s policy of Automatic Extraction for marketing emails in the Promotions tab has me concerned. GenAI‑powered summaries that replace preview content or push down an email’s body content are also sure to frustrate marketers, especially when their messages are automatically subjected to these treatments by inbox providers rather than selectively used by subscribers. Overall, these moves are further evidence of inbox providers’ willingness to invest in features that address what they see as email’s shortcomings.
 |
Chad S. White
Head of Research
Oracle Digital Experience Agency |
In this issue:
- 3 reasons for senders to be upset
- Writing better progressive profiling questions
- Voice assistants reading emails
- Leadership lessons from parenthood
- Xumo TV wins Horizon Interactive Award
|
|
|
There’s no shortage of things in email marketing to be irritated about, but marketers are used to being irritated.
|
|
|
Getting more zero‑party is vital to fueling personalization, segmentation, and automation efforts. Ask a question—get a response. It sounds simple, but it’s not.
|
|
|
With accessibility and inclusive design becoming major digital marketing design trends, the emphasis on making email campaigns more voice‑friendly has grown.
|
|
|
To mark Father’s Day, Oracle’s Chad S. White joins some of the dads at Stripo in sharing how being a parent has impacted their approach to leadership.
|
|
|
Oracle Digital Experience Agency crafted helpful Xumo campaigns that grabbed the attention of customers—and Horizon Interactive Award judges—with personalized content, plus highlights of the many great benefits and offerings of the new smart TV brand.
|
|
Say What?
“Tap into the Olympics buzz this summer, even if sports aren’t particularly relevant to your business or audience. Think of angles that are more on‑brand, like the ‘____ is my Olympics’ meme or a Paris‑inspired campaign.”
 |
Kelly Moran
Senior Art Director for Copy
Oracle Digital Experience Agency
|
|
|
Say Hello
|
Sept. 9-12, Las Vegas
A wide range of Oracle customers, experts, and partners will speak about the latest innovations and strategies in marketing, sales, service, and beyond at Oracle CloudWorld.
|
|
Oct. 3-4, Atlanta
Oracle Digital Experience Agency’s Spencer Kollas is talking about how CRM is not just email at Digital Summit Atlanta.
|
|
|
Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
|
|
Additional Resources
Copyright © 2024. Oracle and/or its affiliates. All rights reserved.
Oracle Corporation, 2300 Oracle Way, Austin, TX 78741
|
|
