All of our best advice about preparing for the holiday season. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

12 Trends a-Trending: What to Plan for This Holiday Season

Wed., July 31, noon ET/9am PT

Webinar details and registration

Oracle Digital Experience Agency | Issue 124

Different holiday season.
Different drama.

Every holiday season during this decade has been challenging. This holiday season will be no different. While inflation has fallen tremendously, retailers will have to contend with high interest rates, woo consumers whose balance sheets are showing strains, and build early holiday momentum during a historically contentious presidential election. We’ll be talking about those challenges and more during our annual 12 Trends a‑Trending webinar. I hope you’ll join us for that on July 31.

JT Capps

Senior Director of Analytic & Strategic Services
Oracle Digital Experience Agency

In this issue:

Holiday planning push
2023 holiday email marketing recap
Holiday content calendar inspo
Subject line insights for the holidays
3 Black Friday Week tips

It’s not too late to also tackle some of the to‑dos from first and second quarter holiday marketing prep checklists.

Holiday Marketing Quarterly: The Q3 Planning Push

Our third quarter guide contains a 22‑point checklist focused on campaign planning, workload management, contingency planning, audience optimization, and more.

Get ready

Take a look back at last year’s holiday email marketing performance, plus a deep dive into the post‑holiday period.

2023 Holiday Email Marketing Recap

Benchmark your 2023 holiday email marketing results with this free on‑demand webinar, which shares performance data, discusses holiday trends, and talks about navigating the post‑holiday season.

Review your holiday performance

Need content ideas? Our 2024 Content Planning Assistant is here for you.

Unwrap Some Content Calendar Inspiration

Our 2024 Content Calendar Assistant includes around 1,000 monthly, weekly, and daily holidays, events, and messaging themes—including hundreds of ideas for holiday messaging.

Get content planning inspiration

These surprising findings can help your subject lines work harder for you during the holidays.

Holiday Email Subject Line Insights to Boost Your Campaign Results

Based on an analysis of subject lines and campaign performance, we share insights on using discounts, “Black Friday,” “Cyber,” emojis, and more in subject lines.

Gift yourself better subject lines

For instance, despite the challenges of Mail Privacy Protection, retailers expanded their audiences during Black Friday Week.

Black Friday Week: 3 Key Email Marketing Insights

These email marketing insights can boost your performance during Black Friday week, which presents the biggest opportunities of the year for retailers.

Cash in on these insights

More holiday digital marketing insights:

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