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AI is the cart and…
Data is the horse. Or in a modern sense, AI is the car and data is the fuel. But some brands seem to think it’s the other way around. The strongest AI tools in existence aren’t going to propel your brand into the future unless your data is in great shape—that is, taken out of its various operational platforms and silos, sanitized, standardized, and organized into a single repository, the customer data platform. One of my favorite quotes about AI is: “Machine learning on bad data just helps you make bad decisions faster.” If you don’t first fix your incomplete, incorrect, disorganized, and outdated data, it’s going to be pushing your AI platforms all over the road, if not off the road and into the ditch.
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Patrick Maxwell
Senior Director of Solution Architecture
Oracle Digital Experience Agency
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In this issue:
- The future of digital marketing
- Worrisome changes at Apple & Yahoo
- Identity & create more great customers
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Big changes are coming over the next several years that will affect how digital marketers connect with and build strong relationships with their customers and prospects.
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Marketers have reasons to be concerned by the upcoming inbox changes announced by Apple and Yahoo that will see greater use of tabs and the addition of AI‑generated summaries.
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Every B2B company wants more customers. But even more than that, you want great customers. Here’s a framework for how to identify and create more great customers.
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Say What?
“If you now have in place a customer data platform such as Oracle Unity, be sure to take advantage of the opportunity this holiday season to observe customers’ behaviors across identified and pseudonymous channels and then use machine learning to identify which channels and content are working best. These insights, combined with new GenAI capabilities for rendering optimized content, allow you to target smaller, homogenous groups of customers with personalized content, increasing customer engagement and contribution.”
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Patrick Maxwell
Senior Director of Solution Architecture
Oracle Digital Experience Agency
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Say Hello
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Sept. 9-12, Las Vegas
A wide range of Oracle customers, experts, and partners will speak about the latest innovations and strategies in marketing, sales, service, and beyond at
Oracle CloudWorld
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Oct. 3-4, Atlanta
Oracle Digital Experience Agency’s Spencer Kollas is talking about how CRM is not just email at
Digital Summit Atlanta
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
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Additional Resources
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