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The stealth superstars of the holiday season are…
Your automated campaigns. These messages quietly rescue abandoned carts, follow up on product category interest, notify customers of back-in-stocks, and more. These campaigns have sky-high ROIs. Make sure yours are working their hardest by doing quality assurance checks for broken links, broken images, out-of-date language, and other elements. Then consider making seasonal updates so these year-round messages really speak to holiday shoppers. Run some A/B tests before the holiday season arrives, and even consider launching new automations. For inspiration, check out our checklist of more than 110 automated campaign ideas. Make sure you and your automations are ready for the holiday season while there's still time.
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Ana Jablonsky
Director of Analytic & Strategic Services
Oracle Digital Experience Agency
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In this issue:
- What to plan for this holiday season
- Creating effective web modals
- Biggest B2B email opportunities
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The 2024 holiday season is shaping up to be as dynamic and turbulent as the past few have been.
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Web modals are powerful, but can be irritating if not controlled properly.
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B2B brands significantly trail their B2C peers in the use of most email marketing tactics and technologies, according to the inaugural State of Email Trends report from Litmus and Oracle Digital Experience Agency.
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Say What?
“When you lack a suitable web destination to accompany an event, which is often the case with live broadcast events, consider implementing an Add to calendar call‑to‑action. People are far more likely to tune in or participate if they receive a reminder. Additionally, within the event notes, you can include useful links to related content or merchandise from you, your partners, or event sponsors.”
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Patrick Colalillo
Creative Director
Oracle Digital Experience Agency
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Say Hello
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Sept. 9-12, Las Vegas
A wide range of Oracle customers, experts, and partners will speak about the latest innovations and strategies in marketing, sales, service, and beyond at
Oracle CloudWorld
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Oct. 3-4, Atlanta
Oracle Digital Experience Agency’s Spencer Kollas is talking about how CRM is not just email at
Digital Summit Atlanta
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
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Additional Resources
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Oracle Corporation, 2300 Oracle Way, Austin, TX 78741
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