The holiday season has officially begun!… + Is over‑personalization a risk?, & more
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The holiday season has officially begun!…
There, we’ve called it. Honestly, our long‑time readers know we believe holiday prep is a year‑round endeavor. However, holiday planning crunchtime is absolutely here. Make sure you make the most of your time between now and Nov. 1 to run pre‑holiday tests to learn what your audience is likely to respond to, fine‑tune your holiday subject line strategy, and review your holiday insights from 2023. While it’s great to knock out as many holiday campaigns as you can now, don’t lock anything down completely. Stay flexible and be prepared to tweak campaign messaging based on audience engagement.
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Scott Multer
Executive Creative Director
Oracle Digital Experience Agency
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In this issue:
- Digital channel strategy: Email, SMS & push
- Is over‑personalization a real risk?
- Should email marketers fight the power?
- Navigating email accessibility
- Poll results: MPP’s impact after 3 years
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Devising an effective cross‑channel messaging strategy starts by understanding the strengths and weaknesses of every channel.
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Before the advent of generative AI, very few brands needed to seriously ponder that question.
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Inbox providers and regulators routinely enact policies that have a significant impact on email marketers, yet never consult us or give us any warning.
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Oracle Digital Experience Agency’s Sarah Gallardo joins That InboxArmy Podcast to discuss the importance and major struggles of email accessibility.
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We Asked…
It’s been around 3 years since Apple launched Mail Privacy Protection. How much of an impact has it had on your company’s email marketing program?
You Said…
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Minimal
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Significant
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Extensive
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*Polling answers are anonymous and only tracked in aggregate.
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Say What?
“If the holidays are a peak season for your business, October through early November is the time to emphasize and reiterate your core brand values. Help customers remember why they trust and relate to you so the decision to buy from you is easy.”
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Kelly Moran
Senior Art Director for Copy
Oracle Digital Experience Agency
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Say Hello
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Sept. 25, New York City
Oracle Digital Experience Agency’s Chad S. White explores the biggest challenges facing email marketers at the
Email Evolution Conference
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Oct. 3-4, Atlanta
Oracle Digital Experience Agency’s Spencer Kollas is talking about how CRM is not just email at
Digital Summit Atlanta
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
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Additional Resources
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