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Another unwanted gift from Apple…
That’s how most marketers will view the changes to Apple Mail. The introduction of tabs—Primary, Promotions, Transactions, and Updates—will affect opens the most, with smaller impacts on clicks and conversations, and likely a positive impact on churn. Of course, Mail Privacy Protection has already obscured opens from most Apple Mail users, so that effect will go unmeasured. The other big change is AI summaries, which automatically replace email preview text, potentially causing messaging disconnects like Automatic Extraction has in Gmail. Thankfully, AI summaries and many other Apple Intelligence features are only compatible with iPhone 15 Pro models and the new iPhone 16s, so brands won’t see a significant impact from those features until next year.
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Pete Hall
Senior Strategist for Analytic & Strategic Services
Oracle Digital Experience Agency
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In this issue:
- Using AI in email production process
- Time for final holiday planning
- 5 holiday subject line insights
- Boost loyalty through automation
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We examine the opportunities to use classic AI, machine learning, and generative AI throughout the eight stages of the email production process.
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Our fourth quarter holiday guide contains a 24‑point checklist that helps you wrap up your final prep, maximize your performance, and minimize problems.
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How does using discounts and words like “Black Friday” and “Cyber” affect subject line performance? We did a deep analysis to find out.
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Oracle Digital Experience Agency’s Chad S. White joins theMarketer podcast host Cosmin Costea to talk about how brands can boost loyalty and results through savvy automation, smart messaging, and much more. Listen wherever you get your podcasts or…
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Say What?
“We encourage our customers to review their triggered and transactional emails early on in their holiday planning. The most cost‑effective updates are ones you can apply globally, such as updating your header with holiday branding, your navigation bars with seasonal links, or inserting a banner to promote your gift center, wish lists, or free holiday shipping/returns. These updates can be designed once and scale across your template system to create a consistent brand experience for your customer.”
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Lauren Gannon
Vice President of Agency Services
Oracle Digital Experience Agency
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Say Hello
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Oct. 28‑31, online
Oracle Digital Experience Agency’s Sarah Gallardo and Lauren Castady talk about accessibility, while Chad S. White shares how to create remarkable email experiences at Litmus Live.
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Jan. 30, Odense, Denmark
Oracle Digital Experience Agency’s Chad S. White is keynoting about the latest changes in email marketing trends at the Email Summit.
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
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