AI is everywhere, but…
Many organizations are having trouble generating value with it. According to a Gartner survey, 49% of businesses say their primary obstacle to AI adoption is difficulty in estimating and demonstrating the value of AI projects. We've seen brands struggle, too. Often, it's because of a handful of reasons, including a lack of organizational buy-in, creating biased models, and having false out-of-the-box expectations. To learn about these pitfalls, as well as how to avoid them, I hope you'll join Patrick Maxwell, Tommy Hummel, James Keating, and me on Oct. 28 for a webinar on common AI mistakes.
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Kaiti Gary
Senior Director of Analytic & Strategic Services,
Oracle Digital Experience Agency
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In this issue:
- Create more inclusive digital experiences
- Holiday subject line inspiration
- 4 tactics to save discounting dollars
- Improve your lifecycle messaging
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Inclusive design isn’t just about providing legally required accessibility. It’s a practice that helps you welcome the broadest possible audience to engage with your brand.
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To help inspire your holiday campaign subject line writing, we created this word cloud based on nearly 1,400 subject lines used by national retailers and ecommerce brands during November and December last year.
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Just because discounts are highly anticipated by consumers during the holidays doesn’t mean brands have to give away margin needlessly.
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Oracle Digital Experience Agency’s Chad S. White helps interpret the great insights in this report about how to improve your lifecycle messaging.
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Say What?
“Accessibility in web and email design is paramount to me, both professionally and personally. My wife, who is visually impaired, relies on features like dark mode and large, legible fonts to engage with content. Ensuring these elements are present allows her—and others with similar challenges—to connect and interact meaningfully with the digital world. I am dedicated to coding content in an accessible way to make this connection possible for everyone.”
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Brian Johnson
Web & Email Developer
Oracle Digital Experience Agency
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Say Hello
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Oct. 28-31, online
Oracle Digital Experience Agency’s Sarah Gallardo and Lauren Castady talk about accessibility, while Chad S. White shares how to create remarkable email experiences at
Litmus Live
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Jan. 30, Odense, Denmark
Oracle Digital Experience Agency’s Chad S. White is keynoting about the latest changes in email marketing trends at the
Email Summit
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
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Additional Resources
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