In the wake of Yahoogle’s new sender requirements… + common accessibility myths, & more
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In the wake of Yahoogle’s new sender requirements…
The next wave of deliverability changes is taking shape. We knew from the beginning that the changes announced in 2023 were just a phase 1. Phase 2 will almost certainly include a DMARC requirement of p=quarantine, up from the p=none requirement today. We’re already seeing inbox providers use email clickbots to do more link reputation checks, which unfortunately artificially inflate click rates. We’re also seeing Gmail flag legitimate senders’ emails as “suspicious” in the inbox and block their images, asking recipients to either mark them as safe or report them as spam. All of these sender requirements will gain even more weight when Microsoft adopts them in the months ahead. More than ever, it’s important to not only follow deliverability best practices like authentication and managing complaint rates, but also effectively use HTML text and alt text to ensure your email’s message is conveyed when images are blocked.
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Heather Goff
Strategic Director of Email Deliverability Services
Oracle Digital Experience Agency
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In this issue:
- 3 iOS 18 changes to watch
- 6 common accessibility myths
- 5 frameworks to understand AI
- Xumo TV campaign wins W3 Award
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Here are the updates and new product features that Apple is releasing as part of iOS 18 that will have the biggest impacts on digital marketers.
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The No. 1 impediment to creating more accessible and inclusive digital experiences is false preconceptions.
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Marketers, here are 5 illustrated frameworks to help you better understand the key differences between classic AI, machine learning, and generative AI.
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Oracle Digital Experience Agency worked with Xumo to build a customer engagement program to help educate and drive use of the Xumo TV. In addition to promoting key features—lightning fast streaming, a huge library of free content, and a voice remote—the emails use customer preferences to help personalize content priorities and provide the customer with the experience they need.
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Say What?
“Some of the most successful marketing teams we work with schedule brief daily morning meetings with channel leads during peak seasons to review the previous day’s performance data, share insights, and make quick adjustments to optimize campaigns for maximum success during critical periods.”
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JT Capps
Strategic Director of Analytic & Strategic Services
Oracle Digital Experience Agency
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Say Hello
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Jan. 30, Odense, Denmark
Oracle Digital Experience Agency’s Chad S. White is keynoting about the latest changes in email marketing trends at the
Email Summit
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
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Additional Resources
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