Thanks to new moves by Google and Apple… + Promo tab hysteria returns, & more
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Thanks to new moves by Google and Apple…
The BIMI standard has gotten a huge boost, although it’s at the cost of the standard fraying and fragmenting. For Google’s part, they are now allowing brands to get set up with BIMI without having to get a Verified Mark Certificate (VMC), which proves your company owns the registered trademark for your logo in your country. That costly and time‑consuming requirement has hurt adoption. As an alternative, Google now accepts a Common Mark Certificate (CMC), which is much easier to get. For Apple’s part, they’ve introduced Branded Mail in Apple Business Connect, which shares the core authentication requirements of BIMI, but has yet another way of handling logo images that requires neither a VMC or CMC. So, while the core promise and requirements of BIMI are intact, marketers now have to follow multiple different processes to get BIMI to work across these inbox providers.
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Daniel Deneweth
Head of Email Deliverability Services,
Oracle Digital Experience Agency
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In this issue:
- Overcoming common AI mistakes
- Apple sparks return of Promo tab hysteria!
- 8 sender name extension strategies
- Holiday email tips from 10 experts
- Xfinity Mobile wins W3 Award
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While AI tools provide many potential benefits, many organizations spend more time chasing AI than executing it with meaningful results.
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If the level of concern about tabs is rising at your organization, here are 5 things to keep in mind.
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Most brands don’t use all the characters available to them for their email sender name.
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Oracle Digital Experience Agency’s Chad S. White joins 9 other email marketing experts to share some secrets to holiday email success.
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Looking to generate excitement for Samsung’s latest technology with a pre‑launch email campaign that raised awareness of their exclusive offers, Xfinity Mobile worked with Oracle Digital Experience Agency to craft a dynamic and visually striking email campaign designed to captivate and convert.
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Say What?
“The goal of an accessibility checker isn’t to get a 100% pass. It’s to make sure you’re not missing anything major.”
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Sarah Gallardo
Lead Email Developer
Oracle Digital Experience Agency
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Say Hello
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Jan. 30, Odense, Denmark
Oracle Digital Experience Agency’s Chad S. White is keynoting about the latest changes in email marketing trends at the
Email Summit
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
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Additional Resources
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