With the sweeping change of leadership in DC…
Many consumers are anxious. Consumer sentiment is closely tied to who’s in power, so brands will need to reassure shoppers with value messaging and financing offers, especially for bigger purchases. Businesses are also anxious about coming changes. For instance, an increase in tariffs, especially on Chinese goods, has companies scrambling to stock up before they go into effect. And $2 trillion in proposed cuts to the federal budget is worrying government contractors. That said, the 2017 tax cuts are expected to be renewed and government regulations relaxed. For marketers, that likely means the American Privacy Rights Act is on hold, along with any substantial AI laws.
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Chad S. White
Head of Research,
Oracle Digital Experience Agency
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In this issue:
- Content planning help for 2025
- BIMI email standard evolves
- When & when not to switch ESPs
- Vitamin Shoppe wins MarCom Award
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If that’s one of your resolutions, then our 2025 Content Calendar Assistant is for you. It lists monthly, weekly, and daily holidays, events, and messaging themes.
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New moves by Google and Apple have given the BIMI standard a huge boost, while also fracturing the standard by creating multiple paths to various levels of compliance at various inbox providers.
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For marketers, changing email service providers is a time‑consuming and risky endeavor, so they should be absolutely sure it’s necessary.
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To maximize engagement and reduce churn, particularly during the crucial Cyber 5 time period, The Vitamin Shoppe worked with Oracle Digital Experience Agency to develop a predictive activity model that allowed them to increase email marketing revenue by 25% while reducing email volume by 20%.
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Say What?
“Many brands put a tremendous amount of time and energy into developing brand guidelines to help drive consistency across channels. However, we’ve found that accessibility standards such as minimum type size and color contrast levels are often overlooked. We work with our clients to ensure their brand guidelines address the needs of this larger potential audience.”
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Scott Multer
Executive Creative Director
Oracle Digital Experience Agency
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Say Hello
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Jan. 30, Odense, Denmark
Oracle Digital Experience Agency’s Chad S. White is keynoting about the latest changes in email marketing trends at the
Email Summit
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
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Additional Resources
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