Here are the 10 articles you turned to most during this year.
Here are the 10 articles you turned to most during a year full of change.
Much of that change was courtesy of inbox providers Apple, Google, and Yahoo, which implemented new deliverability requirements, increased their takeover of senders’ preview text, and expanded their use of tabbed interfaces. In addition to articles on those topics, marketers were interested in B2C and B2B email marketing trends, as well as accessibility and sustainability. We hope our insights helped you adapt and serve your customers better. We’re ready to help you take on another year full of opportunities to improve and impediments to overcome. Here’s to a successful 2025! 🥂
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Chad S. White
Head of Research
Oracle Digital Experience Agency
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In this issue:
- Jumping up & down about Leap Day
- Accessibility vs. inclusive design
- Biggest shifts in email trends for 2024
- 3 reasons for senders to be upset
- Worrisome changes at Apple & Yahoo
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Marketers leapt at the opportunity to do something fun for Leap Day. Drawn from the past four occurrences, these Leap Day ideas are worth stashing for your 2028 campaign.
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While they have largely the same endpoint, accessibility and inclusive design have very different starting points that are grounded in very different worldviews.
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In this on‑demand webinar, we examine the shifting landscape of email trends revealed by our fifth‑annual survey, with perspective from some of our leading digital marketing experts.
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There’s no shortage of things in email marketing to be irritated about, but marketers are used to being irritated.
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Marketers have reasons to be concerned by the upcoming inbox changes announced by Apple and Yahoo that will see greater use of tabs and the addition of AI-generated summaries.
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More inbox provider insights:
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
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