As you kick off the New Year… + Q1 Holiday Marketing Quarterly, & more  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
January 23

10 Big CX Ideas for 2025

Thurs., Jan. 23, noon ET/9am PT

Webinar details and registration

Oracle Digital Experience Agency | Issue 137

As you kick off the New Year…

Make sure you have a clear‑eyed view of your digital marketing program and the opportunities you have. To help assess things, use our Marketing Checklists (free, no‑form downloads). Our five checklists cover automated campaigns, website and digital marketing optimization ideas, audience acquisition sources, segmentation and personalization criteria, and accessibility and inclusive design. They are a great way to audit your existing programs and identify potential improvements to pursue in the weeks and months ahead. And of course, if you’d like us to do a full assessment and roadmap, we’d be happy to help.

 

Spencer Kollas

Head of Analytic & Strategic Services,
Oracle Digital Experience Agency

 
 

In this issue:

  • Design impacts of AI summaries
  • 2025 holiday planning starts now!
  • Identify & create more great customers
  • 3 of our clients win MarCom awards
Oracle Digital Experience Agency did extensive testing to understand how AI summaries were impacted by different email coding and content.

AI Summaries for Email: Design Impacts on Marketers

Inbox providers are using generative AI to provide summaries of emails both pre‑ and post‑open.

 
4 recommendations for marketers
Our updated Q1 checklist helps you lay a strong foundation for a successful 2025 holiday season.

What to Do in Q1 to Get Ready for Q4

Preparing to have a strong 2025 holiday season starts now with a post‑mortem, season buyer reactivations, automated campaign optimizations, and more.

 
Take these proactive steps
To nurture more great customers, we want to look at behaviors. Specifically, what do our best customers do that our less valuable ones don’t?

How to Identify & Create More Great Customers

Every company wants more customers. But even more than that, you want more great customers.

 
Proactively nurture potential
Our clients also won Horizon Interactive Awards, W3 Awards, and MediaPost OMMA Awards during 2024.
MARCOM AWARDS

3 of Our Clients Win MarCom Awards

Oracle Digital Experience Agency’s work with Outrigger, The Vitamin Shoppe, and Xfinity all won Gold MarCom Awards.

 
Check out the winning campaigns

Say What?

“A popular first quarter undertaking, redesigns are difficult. You need plenty of time, different perspectives, and a clear end goal. Your roadmap should include brainstorming—which is at the root of all good design—and then enough time to iterate and get feedback so everyone’s involved and invested in the redesign.”

 

Katie Anderson

Senior Designer for Creative Services,
Oracle Digital Experience Agency

 

Say Hello

Digital Summit

Jan. 30, Odense, Denmark

Oracle Digital Experience Agency’s Chad S. White is keynoting about the latest changes in email marketing trends at the Email Summit

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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.

 
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Additional Resources

Modern Marketing Blog

Marketing Checklists

Holiday Marketing Quarterly

Content Calendar Assistant

 
 
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