As you kick off the New Year…
Make sure you have a clear‑eyed view of your digital marketing program and the opportunities you have. To help assess things, use our Marketing Checklists (free, no‑form downloads). Our five checklists cover automated campaigns, website and digital marketing optimization ideas, audience acquisition sources, segmentation and personalization criteria, and accessibility and inclusive design. They are a great way to audit your existing programs and identify potential improvements to pursue in the weeks and months ahead. And of course, if you’d like us to do a full assessment and roadmap, we’d be happy to help.
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Spencer Kollas
Head of Analytic & Strategic Services, Oracle Digital Experience Agency
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In this issue:
- Design impacts of AI summaries
- 2025 holiday planning starts now!
- Identify & create more great customers
- 3 of our clients win MarCom awards
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Inbox providers are using generative AI to provide summaries of emails both pre‑ and post‑open.
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Preparing to have a strong 2025 holiday season starts now with a post‑mortem, season buyer reactivations, automated campaign optimizations, and more.
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Every company wants more customers. But even more than that, you want more great customers.
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Oracle Digital Experience Agency’s work with Outrigger, The Vitamin Shoppe, and Xfinity all won Gold MarCom Awards.
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Say What?
“A popular first quarter undertaking, redesigns are difficult. You need plenty of time, different perspectives, and a clear end goal. Your roadmap should include brainstorming—which is at the root of all good design—and then enough time to iterate and get feedback so everyone’s involved and invested in the redesign.”
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Katie Anderson
Senior Designer for Creative Services,
Oracle Digital Experience Agency
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Say Hello
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Jan. 30, Odense, Denmark
Oracle Digital Experience Agency’s Chad S. White is keynoting about the latest changes in email marketing trends at the
Email Summit
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
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Additional Resources
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