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2025 brings tectonic media landscape shifts.
AI‑powered search is destroying organic search traffic, rewriting the rules of content marketing and prompting some SEO shops to close their doors. Organic social reach continues to decline, along with uncertainty surrounding X and TikTok. And attribution across all channels is becoming murkier, often in the name of privacy, but usually also with the effect of making advertising appear more attractive. In this environment, more advertising may be justified, but the ultimate goal should be to build stronger first‑party audiences via email, SMS, push, and other owned channels, so you don’t have to pay to acquire the same customers again and again.
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Lauren Kimball
Vice President of Agency Services,
Oracle Digital Experience Agency
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In this issue:
- 2024 trends’ ripple effects on 2025
- Subject line inspo from 2024
- Questioning email marketing’s ROI
- Crystal ball gazing for 2025
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In addition to any new changes, email marketers already have to contend with a slew of developments that took root in 2024 and will become more of a force in 2025.
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Leveraging holidays, seasons, and other special occasions can give your campaigns a timely (and sometimes quirky) edge.
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Brands are shifting budget from higher‑ROI owned channels to lower‑ROI paid channels.
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Joining other experts, Oracle Digital Experience Agency’s Chad S. White peers into the future to see what this year holds for marketers.
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Say What?
“When analyzing year‑over‑year performance, be sure to map out the notable trends of the years you’re comparing. How many days were between Thanksgiving and Christmas? What days of the week did Veterans Day, Christmas, and other events fall on? What month did Cyber Monday fall in? When did you begin holiday promotions and how did you ramp up? Did supply chain issues affect inventories or sale plans? Did you expand or tighten your audience targeting? All of these things will help you understand the story your YoY data is telling you and derive actionable insights from it.”
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Kaiti Gary
Senior Director of Analytic & Strategic Services,
Oracle Digital Experience Agency
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Say Hello
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Jan. 30, Odense, Denmark
Oracle Digital Experience Agency’s Chad S. White is keynoting about the latest changes in email marketing trends at the
Email Summit
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
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Additional Resources
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