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New leadership to guide ODX’s continuing evolution
Striving to meet our clients’ ever‑growing needs, we’re thrilled to announce that Lauren Kimball has been promoted to Group Vice President of Oracle Digital Experience Agency. With over 20 years of digital marketing experience, Lauren will drive our continued expansion in agency services and our emphasis on orchestrating campaigns across digital marketing channels. She’ll also oversee the rapid client adoption of Oracle’s customer data platform, Unity, as well as the launch this year of Oracle’s next‑gen marketing platform, Fusion Marketing. We’re excited about this next chapter of ODX and about helping our clients achieve even more.
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Chad S. White
Head of Research,
Oracle Digital Experience Agency
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In this issue:
- 10 big CX ideas for 2025
- What XMail might look like
- Signs you need an email accessibility audit
- Email marketing’s future
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The customer experience is undergoing a dizzying evolution that's disrupting the status quo like never before.
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How would an inbox from X affect the email ecosystem? What would it likely look like? And what lessons should X learn from Facebook’s failed inbox?
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Failing to create accessible brand experiences is becoming legally and socially much riskier.
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CMSWire Contributor of the Year Chad S. White discusses navigating AI‑driven personalization, improving customer journeys, and the metrics brands should focus on.
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Say What?
“Even post‑MPP, it’s crucial to look closely at unique open rates by receiver domain day to day, as well as across campaigns and ISPs. That’s because an overall open rate of 15%, for example, can easily conceal a 2% open rate at Outlook.com, which would indicate that your mail is in the junk folder. However, because of MPP, you’ll also want to watch clicks. Click rates may be much lower than open rates, but seeing big deltas between inbox providers can reveal spam folder placement.”
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Brian Sullivan
Strategy Director of Email Deliverability Services,
Oracle Digital Experience Agency
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Say Hello
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May 21‑23, Austin, TX
Oracle Digital Experience Agency's Chad S. White is keynoting about how to prioritize your email marketing investments at the Inbox Expo.
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
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Additional Resources
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