Our annual advice on the trends you should focus on (and potentially avoid) this year. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Critical Apple Mail Changes:
What to Know about the iOS 18 Update

Tues., Mar. 18, noon ET/9am PT

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Oracle Digital Experience Agency | Issue 141

As consumer behaviors and the marketing environment shift…

Marketers need to continually reevaluate which email technologies and tactics they’re prioritizing. To help you do that, for the sixth year in a row, we asked the hundreds of digital marketing experts here at Oracle Digital Experience Agency to rate a wide variety of email marketing trends. The results show the need to adapt to competitive pressures, to inbox provider changes like BIMI support, and to new technologies like generative AI.

Chad S. White

Head of Research,
Oracle Digital Experience Agency

In this issue:

The Biggest Shifts in Email Trends
2025’s Proven Essentials
2025’s Competitive Differentiators
2025’s Unproven Opportunities

Join Chad S. White, Kaiti Gary, Chris Wilson, and Nick Cantu as they discuss the biggest shifts in the email trends landscape for 2025.

The Biggest Shifts in Email Marketing Trends for 2025

In this on‑demand webinar, we examine the shifting landscape of email trends revealed by our fifth‑annual survey, with perspective from some of our leading digital marketing experts.

Understand changing email trends

Omnichannel orchestration narrowly edges out segmentation to join personalization and automation as the three trends expected to have the biggest impacts this year.

Proven Essentials: High Adoption–High Impact Trends

You’re at a competitive disadvantage if you aren’t on your way to mastering these 17 trends.

Don’t fall behind on these

ML-powered copywriting tools are seen as the most impactful email trend within this group, but GenAI-based applications aren't far behind.

Competitive Differentiators: Low Adoption–High Impact Trends

These seven technologies and tactics can give you an edge over your competitors with far less risk than our Unproven Opportunities (with perhaps one exception).

Jump on these trends

Both of these trends have been in our lower left-hand quadrant since we launched our survey six years ago, but one long-time Unproven Opportunity has finally escaped the quadrant.

Unproven Opportunities: Low Adoption–Low Impact Trends

Our digital marketing experts are bearish these two trends: AMP for email and voice‑friendly email design.

Read about our concerns

Look back at 2024 email marketing trends:

Say Hello

EMAIL INDUSTRIES’ INBOX EXPO - AUSTIN TEXAS

May 21‑23, Austin, TX

Oracle Digital Experience Agency's Chad S. White is keynoting about how to prioritize your email marketing investments at the Inbox Expo.

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