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Warning bells
are ringing again.
Are you prepared for a dramatic change in direction? Consumer confidence has plunged, new tariffs are boosting inflation expectations, and $2 trillion in proposed federal spending cuts will create economic and employment headwinds. In 2022/2023, many reacted to the “imminent” recession that never materialized by dialing back on critical investments in customer data platforms, omnichannel orchestration, and AI—all of which are vital to retaining and growing your business. Did your digital marketing program decelerate a couple of years ago? Can you quickly pivot to meet the changing marketing landscape? Do you need to jump start relationships with your customers? We can help.
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Mark Shipley
Vice President,
Oracle Digital Experience Agency
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In this issue:
- Messaging for long‑lifespan products
- Accessibility risks of no‑code emails
- 4 hallmarks of best email programs
- The future of email marketing
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For brands that sell products with lifespans that stretch into multiple years, devising an engaging digital marketing content strategy can be difficult.
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From an accessibility perspective, no‑code email builders can carry substantial risk for email marketers.
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People know a good email marketing program when they see it, but what about the best programs?
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Oracle Digital Experience Agency’s Chad S. White joins Marketing, Demystified podcast host Jenn Mancusi to discuss these the biggest changes impacting email marketing and how marketers can adapt. Listen wherever you get your podcasts or…
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Say What?
Despite challenges, new genAI tools are being introduced to the market that enable the development of email design and HTML through easy assist prompts that leverage a brand’s visual standards and style guide, along with their existing modular architectures and templates. Expect the adoption of these tools to grow in the next 12 to 24 months.
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Lauren Gannon
ice President of Agency Services,
Oracle Digital Experience Agency
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Say Hello
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Apr. 22-25, Baltimore, MD
Oracle Digital Experience Agency’s Sarah Gallardo is talking about the myths surrounding accessibility at Unspam.
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May 7, Washington, DC
Oracle Digital Experience Agency’s Lauren Kimball and Heather Goff are discussing Apple Branded Mail and changes to the Apple Mail user experience at the ESPC Spring Meeting.
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May 21-23, Austin, TX
Oracle Digital Experience Agency’s Chad S. White is keynoting about how to prioritize your email marketing investments at the Inbox Expo.
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
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Additional Resources
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Oracle Corporation, 2300 Oracle Way, Austin, TX 78741
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