After more than a year of rumors… + inbox tabs become standard, & more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Understanding Email Deliverability

Mon., May 5, noon ET/9am PT

Webinar details and registration

Oracle Digital Experience Agency | Issue 144

After more than a year of rumors…

Microsoft has announced it is embracing the email deliverability requirements that Google and Yahoo jointly put into force back in 2023. The biggest requirement is the need to implement DMARC, in addition to authentication with SPF and DKIM, along with reminders to ensure your unsubscribe links are functional and your “From” or “Reply‐To” addresses are valid. For most marketers and their email service providers, there’s little new here, although you should consider this a nudge to review that you’re compliant. However, the larger significance is that three of the major inbox providers have now agreed to transparent requirements for senders to maintain high deliverability. For an industry that’s plagued by a lack of standards, this is very welcome news.

Daniel Deneweth

Head of Email Deliverability Services,
Oracle Digital Experience Agency

In this issue:

Is big social media losing its heft?
Inbox tabs now standard
Inbox changes' unintended consequences

With Meta adopting X's playbook, the likelihood for sizable engagement losses at Facebook, Instagram, and Threads over the next few years is increasing.

Is This the Beginning of the End of Big Social Media?

Let’s look at the crumbling that’s already started, where things are likely headed, and why the momentum isn’t likely to let up.

Developments you may dislike

Oracle Digital Experience Agency’s Pete Hall and Chad S. White talk about unique Apple Mail tab features like Intelligence Re‑categorization.

Inbox Tabs Become Standard:
What Marketers Need to Know

Apple Mail adds tabs, making tabs a near‑universal inbox feature.

How tabs impact marketers

Apple’s Mail Privacy Protection and Gmail’s Annotations‑powered logos are two examples. Gmail’s new Deal Cards seem like they’ll be another.

The Unintended Consequences of Inbox Providers Ignoring Email Marketers

Some inbox providers changes have had unforeseen negative impacts on marketer behaviors and therefore consumers.

Not for the better

Say What?

“Apple’s iOS 18 update includes the most impactful changes to Apple Mail since their 2021 rollout of Mail Privacy Protection. However, the adoption of these features are on two very distinct and separate timelines. The timeline for Apple Mail app changes will be fairly quick, while the timeline for Apple Intelligence and its impact on the Apple Mail experience will be quite slow.”

Pete Hall

Senior Strategist for Analytic & Strategic Services,
Oracle Digital Experience Agency

Say Hello

Apr. 22-25, Baltimore, MD

Oracle Digital Experience Agency’s Sarah Gallardo is talking about the myths surrounding accessibility at Unspam.

ESPC - Email Sender & Provider Coalition

May 7, Washington, DC

Oracle Digital Experience Agency’s Lauren Kimball and Heather Goff are discussing Apple Branded Mail and changes to the Apple Mail user experience at the ESPC Spring Meeting.

May 21-23, Austin, TX

Oracle Digital Experience Agency’s Chad S. White is keynoting about how to prioritize your email marketing investments at the Inbox Expo.

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