All of our best articles on artificial intelligence all in one place.
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Coming up on 3 years since ChatGPT’s public debut…
It's hard not to feel like generative AI is both in its infancy and old news. Some early heralded use cases for content generation and personalization have been difficult to implement, with hard‑to‑pin‑down ROIs. Newly emergent tools like AI agents that can directly interact with programs and web services introduce safety concerns as prompt injection attacks become more sophisticated. I’m not sure we’ve reached the dreaded trough of disillusionment yet, but among digital marketers we’ve definitely shifted from unbridled enthusiasm to cleareyed assessments of “where can we use this most effectively.” Instead of being a cautionary tale, I see this as a sign of a maturing industry ready to start catering more directly to the actual needs of marketers instead of pushing shiny untested use cases.
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Alex Stegall
Director of Analytic & Strategic Services,
Oracle Digital Experience Agency
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In this issue:
- Overcoming common AI mistakes
- Where to reinvest GenAI time‑savings
- 5 frameworks to understand AI
- Using AI in email production process
- Accessibility risks of no-code emails
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While AI tools provide many potential benefits, many organizations spend more time chasing AI than executing it with meaningful results.
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Generative AI will save digital marketing programs a significant amount of time in the coming years.
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Marketers, here are 5 illustrated frameworks to help you better understand the key differences between classic AI, machine learning, and generative AI.
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We examine the opportunities to use classic AI, machine learning, and generative AI throughout the eight stages of the email production process.
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From an accessibility perspective, no‑code email builders can carry substantial risk for email marketers.
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Say Hello
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May 7, Washington, DC
Oracle Digital Experience Agency’s Lauren Kimball and Heather Goff are discussing Apple Branded Mail and changes to the Apple Mail user experience at the ESPC Spring Meeting.
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May 21-23, Austin, TX
Oracle Digital Experience Agency’s Chad S. White is keynoting about how to prioritize your email marketing investments at the Inbox Expo.
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
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