Platform providers are investing big in email + making the most of genAI time‑savings, & more
Platform providers are investing big in email…
That should give you even greater confidence that your investments in email marketing are smart ones. Recently, Microsoft announced new deliverability requirements, which follows a joint announcement by Google and Yahoo. With the release of iOS 18, Apple rolled out substantial changes to Apple Mail, including adding inbox tabs and AI Summaries. And Google has invested in a variety of new Gmail features, too. While not all of these changes are boons to email marketers, this flurry of investments shows the email channel is still top of mind for some of the largest tech companies on the planet.
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Daniel Deneweth
Head of Email Deliverability Services,
Oracle Digital Experience Agency
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In this issue:
- The factors that impact inbox placement
- What to do with genAI time‑savings
- How subject line writing has changed
- Outrigger's abandonment program wins award
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Email deliverability has changed radically over the years. Today, it’s driven by 7 factors, plus a host of subfactors.
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Generative AI will save digital marketing programs a significant amount of time in the coming years.
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1) Subject lines need to stand on their own
2) But solid preview text still needed
3) Show contextuality, when it exists
4) AI can help
5) Consider emojis
6) Be voice‑friendly
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To reduce abandonment, Outrigger partnered with Oracle Digital Experience Agency to launch a highly effective and award‑winning personalized and multi‑touch program that helped recapture prospective guests’ attention and encouraged them to finalize their bookings.
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Say What?
“The core new deliverability requirement announced by Microsoft is around authentication—fully authenticating with SPF and DKIM and having a DMARC policy. As of May 5, they are rejecting and bouncing back mail that is not compliant.”
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Daniel Deneweth
Head of Email Deliverability Services,
Oracle Digital Experience Agency
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Say Hello
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May 21‑23, Austin, TX
Oracle Digital Experience Agency's Chad S. White is keynoting about how to prioritize your email marketing investments at the
Inbox Expo.
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Oct. 13‑16, Las Vegas
Oracle Digital Experience Agency’s experts will be doing multiple sessions about a range of digital marketing topics at
Oracle CloudWorld.
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
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Additional Resources
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