|
With tariffs disrupting global trade…
Consumers are worried. In fact, the preliminary reading of consumer sentiment in May dropped to the second-lowest on record since the survey began in 1960, according to the University of Michigan. US economic growth is being revised downward and inflation revised upward—and none of those revisions will be reversed quickly by an expected slew of bilateral trade agreements in the weeks ahead. In the midst of all of this uncertainty, brands shouldn't miss out on the opportunity to provide some certainty to their customers: That if they want the best prices on what you sell, they need to subscribe to your promotional marketing or loyalty program. Now's the time to revisit your subscriber acquisition sources and (1) audit the experience, (2) refresh the appeal, (3) simplify the process, and (4) do some testing.
|
Chad S. White
Head of Research,
Oracle Digital Experience Agency
|
In this issue:
- Microsoft's new deliverability rules
- Long-lifespan product marketing
- Gmail's latest programs a step backward
- Mastering email personalization
|
|
|
In alignment with Google and Yahoo's requirements, Microsoft says DMARC is required to reach its inboxes. But aside from that, Microsoft's new rules are different.
|
|
|
For B2B and B2C brands that sell products with lifespans that stretch into multiple years, devising an engaging digital marketing messaging strategy can be difficult.
|
|
|
When you're the biggest online advertising company in the world, everything can start to look like an ad. It's hard not to see this at work in Google's newest Gmail features.
|
|
|
Where's the line between personalization and overstepping? Oracle's Chad S. White and other email experts answer that question and many more in this panel discussion.
|
|
Say What?
“While the summer is full of fun like BBQs, swimming, and traveling, it can also be a major shift in schedules and daily life for families with school-aged children. For many of our retail and entertainment partners, we often play up the idea of keeping kids entertained so parents get a little peace and quiet.”
|
Nick Cantu
Creative Director,
Oracle Digital Experience Agency
|
|
|
Say Hello
|
Oct. 13‑16, Las Vegas
Oracle Digital Experience Agency’s experts will be doing multiple sessions about a range of digital marketing topics at
Oracle CloudWorld.
|
|
|
Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
|
|
Additional Resources
Copyright © 2025. Oracle and/or its affiliates. All rights reserved.
Oracle Corporation, 2300 Oracle Way, Austin, TX 78741
|
|
