(Un)happy Friday the 13th!
For the fright brands, today is the only time this year for Friday the 13th messaging. (In 2026, there are three Friday the 13ths! 😱) It can be easy to miss these kinds of opportunities if you’re not looking ahead and doing some digging into what international, national, and state events, holidays, and observances are happening. Our 2025 Content Calendar Assistant helps with a lot of that legwork. It contains roughly a thousand ideas to enhance your content planning, plus insights and advice from some of our hundreds of digital marketing experts. For even more inspiration, check out our roundup of some of the best seasonal campaign subject lines from 2024. Don’t miss out on some unique opportunities to have fun and stand out.
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Scott Multer
Executive Creative Director,
Oracle Digital Experience Agency
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In this issue:
- Tariff messaging tactics
- Does your marketing feel like an ad?
- How Microsoft's new rules impact B2B
- Personalization without creepiness
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Recognizing the risks tariffs pose, some brands are using their marketing programs to position themselves with their customers to try to minimize the impact on their customer relationships.
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There are several brand behaviors that tend to lead to marketing messages unfortunately feeling like ads.
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Microsoft’s new deliverability requirement will have an outsized effect on B2B marketers, with other additional recommendations also likely to impact them more than their B2C counterparts.
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Personalization can be powerful, but push it too far and it starts to feel creepy, as Oracle’s Chad S. White stresses.
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Say What?
“Different systems store the same information differently, so you’ll need to transform data so it’s all following the same format and using the same values before feeding that into AI models. For example, you might have challenges with data consistency across similar platforms, such as Status in multiple systems reusing certain values for different meanings.”
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Patrick Maxwell
Senior Director of Solution Architecture,
Oracle Digital Experience Agency
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Say Hello
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Oct. 13-16, Las Vegas
Oracle Digital Experience Agency’s experts will be doing multiple sessions about a range of digital marketing topics at
Oracle CloudWorld.
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Our award-winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning a customer satisfaction rate of 94%.
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Additional Resources
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