More AI summaries… + Why AI solutions sometimes fail, & more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

More AI summaries…

More potential confusion. The newest addition is Yahoo Mail’s “Catch Up” feature, which provides AI summaries of emails as the inbox provider encourages users to triage their inbox as quickly as possible. Given the somewhat mixed track record of AI summaries, brands will want to maximize their chances of having their email’s content portrayed accurately by leaning into the best practice of using as much HTML text as possible. In most cases, alt text is ignored by AI summary engines, and graphical text is always ignored. And with AI summaries replacing preview text, you’ll want to ensure your subject line can stand on its own and is descriptive and front‑loaded with meaning.

Nick Cantu

Creative Director for Creative Services,
Oracle Digital Experience Agency

In this issue:

4 key nurture campaigns
Why AI solutions sometimes fail
What is an email ‘newsletter’?
28% of your audience can't read your emails

Three of Oracle Digital Experience Agency’s B2B experts share how to use these nurture campaigns, plus other tips.

Lead Nurture Campaigns Every B2B Brand Needs

1. Traditional lead nurture campaigns
2. Post-purchase nurture campaigns
3. Non-buying path nurture campaigns
4. Mini-nurture campaigns

Do you use all 4?

ODX’s Kaiti Gary and Patrick Maxwell discuss the 8 ways that AI solutions tend to fail so you can plan to succeed.

Why Your AI Solutions May Not Be Working as Expected

AI solutions fail for a variety of reasons, with many of them about the data that’s used to power the solution.

8 common points of failure

An Email ‘Newsletter’ Can Be Almost Anything

Paid or free. 1st‑ or 3rd‑party content. Linked or included content. Daily or less often. Periodic or sporadic. Ongoing or limited. Solo stream or supplemental.

The 1 thing it must be

Includes Sarah reliving an embarrassing accessibility fail from the science project she did when she was 11 years old.

28% of Your Audience Can’t Read Your Emails – Here’s Why

Oracle Digital Experience Agency’s Sarah Gallardo discusses common accessibility myths in this transcription of her 2025 Unspam presentation.

Create more inclusive experiences

Say What?

“The level of personalization should increase as you move down the sales funnel. So, while Interest & Consideration stage messaging is likely best sent under your brand name and heavily designed, much of the Evaluation & Conversion stage messaging is probably best sent dynamically from the local sales rep and be text only.”

Jessica Stamer

Consulting Technical Manager,
Oracle Digital Experience Agency

Say Hello

July 30, online

Oracle Digital Experience Agency’s Chad S. White is keynoting about B2B email marketing Benchmarks and how to use them at MarketingProfs’ Modern Email Marketing Essentials.

Oct. 13-16, Las Vegas

Oracle Digital Experience Agency’s experts will be doing multiple sessions about a range of digital marketing topics at Oracle CloudWorld.

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