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First, brands were beholden to Google for traffic.
Now search traffic may largely disappear. “Your website doesn’t need to go away,” says Chris Andrew, CEO & Co‑founder of Scrunch, “but 90% of its human traffic will.” Welcome to the impending Post‑Website Era being ushered in by generative AI search and agentic e‑commerce. To thrive in this new era, brands need to accomplish one or more of five feats: (1) be so trusted, valued, or lauded that a significant number of consumers visit them first, (2) be routinely recommended by AI engines, (3) develop their own popular AI engine, (4) have an effective presence where consumers are already congregating, and (5) have permission to reach many consumers via digital marketing channels. As search engine optimization withers in the years ahead, brands will need to invest in these new strategies.
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Chad S. White
Head of Research,
Oracle Digital Experience Agency
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In this issue:
- The hidden AI ROI killer
- The most painful optouts
- Email's ROI: mythical or myth?
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An increasing number of AI solutions will need frequent data refreshes, if not near real‑time data. That will make data access costs critical to success with AI.
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Email recipients have 3 ways to opt out: brand‑provided Unsubscribe links, inbox‑provided Unsubscribe links, and the Spam button.
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Is email marketing’s ROI as good as many claim or is it a myth? Oracle’s Chad S. White joins the Email After Hours Podcast to tackle that question and more. Listen wherever you get your podcasts or…
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Say What?
“As we age, our eyes become increasingly sensitive to bright light. (I know this from experience, thanks to years of staring at computer screens!) Dark mode helps to mitigate the barrage of bright light emanating from phones, monitors, and other devices—so it’s no surprise that many people keep it enabled. When your brand optimizes for dark mode, it signals that you respect the comfort and physical well‑being of your customers.”
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Jack Clemens
Senior Copywriter,
Oracle Digital Experience Agency
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Say Hello
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Oct. 13-16, Las Vegas
Oracle Digital Experience Agency’s experts will be doing multiple sessions about a range of digital marketing topics at
Oracle CloudWorld.
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Our award‑winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning an NPS of 66.
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Additional Resources
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