AI summaries are regularly misrepresenting email content… + ML‑powered subject line tools, & more
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AI summaries are regularly misrepresenting email content…
So, it’s more vital than ever for marketers to communicate with clarity. First and foremost, have a clear subject line that can stand on its own, since Google’s Deal Cards and Highlights and Apple’s AI Summaries replace your preview text. And then in the body of the email, use simple language and large text to communicate each offer or message. That’s doubly true of your primary message block’s content, since that’s most often the target of AI summaries. We’ve seen dates and discount offers routinely conveyed incorrectly by AI summaries—and witnessed much worse mistakes, too. Communicating clearly may improve the accuracy of AI summaries, but even if it doesn’t, your subscribers should be able to tell at a glance what you’re really offering.
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Ana Jablonski
Director of Analytic & Strategic Services,
Oracle Digital Experience Agency
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In this issue:
- Key nurture campaigns by industry
- ML subject line tools: Lessons learned
- One big way to reduce unsubscribes
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Financial services, logistics and distribution, manufacturing, and other industries have unique products and customer behaviors that can benefit from their own unique lead nurture flows.
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Our clients have had mixed experiences with these machine learning tools.
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Do marketers pay enough attention to their preference centers and unsubscribe pages? Oracle’s Chad S. White joins the Email After Hours Podcast to tackle that question and more. Listen wherever you get your podcasts or…
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Say What?
“The great news is we’ve been seeing design trends move toward larger text, with many brands upping their body copy size to the range of 18 to 22 pixels. While these trends may be following the aesthetic styles of the moment, it has the added benefit of making text more accessible and legible for many.”
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Nick Cantu
Creative Director,
Oracle Digital Experience Agency
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Say Hello
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Oct. 13‑16, Las Vegas
Oracle Digital Experience Agency's experts will be doing multiple sessions about a range of digital marketing topics at Oracle AI World.
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Our award‑winning marketing and communications experts are ready to help every Oracle customer create stronger connections with their customers, employees, and partners, even if they’re not using an Oracle platform as the foundation of that experience. Handling everything from creative and strategy to content planning and project management, we consistently exceed our clients’ expectations, earning an NPS of 66.
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Additional Resources
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