AI isn’t a cure‑all for what ails your brand… + using B2B email benchmarks, & more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

AI isn’t a cure‑all for what ails your brand.

AI doesn’t compensate for poor customer data—it amplifies the consequences of it. AI doesn’t compensate for optimizing for the wrong metrics—it amplifies that misalignment. And AI doesn’t compensate for a poor strategy—it amplifies that mistake. But more than that, AI can create distance between you and all of those problems, making them more difficult to fix. Get your house in order and a strong foundation in place before going all‑in on data‑driven AI decisioning. Otherwise, you risk AI enshrining and amplifying all the shortcomings of your operations and customer experience.

Kaiti Gary

Senior Director of Analytic & Strategic Services,
Oracle Digital Experience Agency

In this issue:

Surviving AI’s takeover of search
Using B2B email benchmarks wisely
Welcome email best practices

Being mentioned routinely by AI search is just one strategy to consider.

Survive the AI Takeover of Search — 5 Moves Every Brand Must Make

As search traffic from Google plunges, brands are looking to build up other sources of traffic to succeed in the new post‑website era.

5 strategies to pursue

In addition to using external benchmarks conservatively, brands should create meaningful internal benchmarks to gauge their progress.

The Limitations of B2B Email Marketing Benchmarks

Marketers put too much stock in external benchmarks, which can give them a distorted view of their performance and cause them to make ill‑informed strategic and tactical mistakes.

How to use benchmarks wisely

Many brands follow tips 1 through 5, but far fewer succeed at 6 through 9.

Welcome Email Best Practices: Making a Great First Impression

Start off your new email marketing relationships right by sending the most effective welcome email possible.

9 best practices to follow

Say What?

“Many brands use Black Friday in their subject lines early in November, but our research shows it’s most effective during Black Friday week. It tends to hurt performance when used after Black Friday. Use of Cyber Monday in subject lines follows a similar, if more condensed pattern, with it working best during the Saturday and Sunday before.”

Tommy Hummel

Analytics Manager for Analytic & Strategic Services,
Oracle Digital Experience Agency

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