‘Elon Musk buys email marketing’… + marketing automation trends, & more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

‘Elon Musk buys email marketing’…

That’s a headline that you’ll never see. With the recent news of Twitter changing hands and changing directions, it’s a reminder that email marketing isn’t a walled garden that any one company or one person can buy. That gives it stability that MySpace, Google Wave, Facebook, and other social media platforms simply can’t match. And that’s just one of the many things that make email marketing powerful.

Chad S. White,
Head of Research,
Oracle Marketing Consulting

In this issue:

Using Apple’s auto opens safely
2022 marketing automation trends
Inboxing podcast with Chad White
Horizon names us a Distinguished Agency
Poll results: Your attribution model?

Even though auto opens contain roughly 80% fake opens on average, they still have some uses.

How to Use Apple’s Auto Opens Safely

The auto opens generated by Apple’s Mail Privacy Protection can provide some value in certain situations (at least for now), including:

As validation an email address is deliverable
As a warning sign of junking at Apple Mail
To measure the size of your MPP audience

See the other 3 ways

“Marketers are at the point where it’s easy to surface insights via machine learning and AI, then act quickly through a fully automated and seamlessly orchestrated cross-channel experience,” says Jonathan McClure.

Marketing Automation Trends for 2022 According to the Pros

Oracle’s Jonathan McClure and three other experts share where they think marketing automation is headed this year.

Stay on trend

The hour-long podcast concludes with a discussion of Chad’s top 5 tips for 2022.

Inboxing with Special Guest Chad White

Podcast host Hillel Berg chats with Chad about mobile-friendliness, inclusive design, list building, and much more.

Tune in

The Horizon Interactive Awards has named Oracle Marketing Consulting a Distinguished Agency three of the past five years.

Oracle Marketing Consulting Named Distinguished Agency

After winning 6 more Horizon Interactive Awards (bringing our 5-year total to 25), the international awards organization named Oracle Marketing Consulting a Distinguished Agency yet again.

Learn more about our offerings

Say What?

“When you launch a points-based loyalty program, you’re creating a micro-economy with its own currency, market dynamics, and—most importantly from a legal standpoint—liabilities. Because these points can have monetary value that’s realized at the time of redemption, companies must defer revenue to cover these costs.”

Carly Mathews
Senior Strategist,
Oracle CrowdTwist

Say Hello

June 1, Online
Oracle Consulting’s Chad S. White and Pam Lord will answer the question “What’s wrong with email?” at the spring meeting of the Email Sender & Provider Coalition.

We Asked...

What kind of attribution model does your company primarily use for its digital marketing programs?

You Said...

First-click attribution

Last-click attribution

100%

Cross-channel attribution

*Polling answers are anonymous and only tracked in aggregate.

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