With every brand pushing for greater efficiencies…

Platforms that unify, centralize, and simplify operations are in high demand. We’re seeing that not only with our Oracle Unity Customer Data Platform, but with Oracle Content Management, which is the top-rated digital experience platform by Forrester. Taking advantage of its infinite scalability and its meta tagging, editing, approval, and other functionality, our clients are pooling all their creative assets for every marketing channel in one place to make orchestration and activation easier.

Jason Witt VP, Executive Creative Director, Oracle Marketing Consulting

5 Ways to Generate More Loyalty & Email Signups

The sunsetting of third-party cookies is putting added pressure on marketers to grow their email and loyalty audiences to gain more email address identifiers and more zero- and first-party data.

How to Trim Your Out-of-Control Martech Stack

What we’ve heard is client after client wondering aloud how their sprawling martech stack turned into such a Frankenstein’s monster.

How MPP Is Changing Email Performance Measurement

Three truths post-Mail Privacy Protection:

1. Opens are still useful—essential even
2. Email clicks are filling some of the void left by opens
3. Cross-channel behaviors are being factored in

Inactive Email Subscribers - To Send or Not to Send?

Oracle’s Daniel Deneweth joins this debate, warning senders to be “very selective” when mailing inactives and to not succumb to “wishful thinking.”

Xfinity’s Tokyo Olympics Emails Win Award

Earning a Gold Horizon Interactive Award, Oracle Marketing Consulting developed an email series designed to guide customers through the full Xfinity Olympics experience, from a pre-Games survey to gauge their interest level through every must-see gold medal moment.