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I recently attended my first live event in 2 years…
And it was admittedly a little weird, but also wonderful. It was great to see old industry friends, connect in person with folks I’d met online, and meet completely new people. As time-efficient as virtual events are, there’s nothing like networking at a live event. As an introvert, I honestly didn’t realize how much I’d missed it. As you start to return to live events, I hope you’ll consider attending Oracle CloudWorld on Oct. 16–20 and sign up for updates. I hope to see you there!
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Chad S. White
Head of Research, Oracle Marketing Consulting |
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In this issue:
- Transform your CX with a CDP
- Universal control groups
- Loyalty program liabilities
- The right email marketing KPIs
- Kraft’s award-winning build system
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Transform Your Customer Experience with a CDP
Adding a customer data platform can fix a myriad of problems, but the CDP landscape is confusing and many brands aren’t sure what the right choice is for them.
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Universal Control Groups: The Path to Measurement Clarity
Having a universal control group is the purest way to measure the lift generated by your marketing efforts, but implementing a UCG involves some complexity.
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Loyalty Program Liabilities: Definitions & Recommendations
When you launch a points-based loyalty program, you’re creating a micro-economy with its own currency, market dynamics, and—most importantly from a legal standpoint—liabilities.
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Are you tracking the right email marketing KPIs?
In this on‑demand webinar, Oracle’s Chad S. White joins a Litmus‑assembled panel to discuss email opens, analytic tools, and how to use the right metrics.
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Award-Winning Kraft Email Design System
Earning a Gold Horizon Interactive Award, Oracle Marketing Consulting built a modular design system that makes content planning easier and lays the groundwork for future testing and personalization.
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Say What?
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“I’ve been working with a number of clients lately on click reach, which they sometimes refer to as engaged per contacted. This metric cuts through a lot of the campaign‑level metric noise and lets you see the engagement health of your list. Recently, it has really showcased the massive drop in unique customer channel engagements following the launch of Mail Privacy Protection by Apple.”
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Peter Briggs
Director of Analytic & Strategic Services, Oracle Marketing Consulting |
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Say Hello
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June 20-22, Las Vegas
Oracle Consulting’s Daniel Deneweth will talk deliverability while Chris Wilson discusses the impact of Mail Privacy Protection at the Email Innovations Summit.
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Let’s Work Together
Our experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more.
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