It's the most popular time of the year for... + misconceptions about unsubscribes, & more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

It’s the most popular time of the year for…

Email design makeovers. Brands and marketers continue to look for new opportunities to increase their reach and create more efficiencies. Our recommendation is to build a streamlined production process with a modular email architecture that accounts for dark mode, email accessibility and inclusive design, and dynamic and personalized content.

Nick Cantu
Associate Creative Director for Creative Services,
Oracle Marketing Consulting

In this issue:

Effective testing across channels

Misconceptions about unsubscribes

Give better virtual presentations

Recognize and avoid burnout

Abercrombie wins W3 Award

New poll: Have a loyalty program?

Join JT Capps, Doug Sundahl, Chris De Marinis, and Brittany Burke for this 45-minute on-demand webinar.

Effective Testing & Optimization Across Digital Marketing Channels

Consumer behaviors, desires, and needs are changing faster than ever, so it has become even more critical to have a robust testing program in place to stay aligned with your customers.

Test smarter

Making it difficult to unsubscribe only drives up spam complaints…and other truths about unsubscribes.

7 Burning Questions About Email Unsubscribes

Lingering misconceptions about email unsubscribes lead some brands to put the wrong tactics in place that actually end up increasing list churn or hurting their deliverability, or both.

Get the right answers

As we head into the spring (virtual) conference season, Oracle’s Chad S. White shares his tips from giving over a hundred webinars and attending many more.

8 Lessons Learned from Giving 100+ Webinars

As the number of virtual webinars and presentations has risen, so too have people’s expectations. That’s a challenge because there are so many ways big and small to mess them up.

Give better presentations

There’s tons of advice and multiple perspectives on avoiding burnout in this timely post.

Tips to Prevent Burnout and Recharge Email Inspiration

Recognize the signs of burnout and take action to alleviate them with this advice from SparkPost, Oracle’s Chad S. White, and others.

Treat yourself kindly

This is one of four 2021 W3 Awards earned by Oracle Marketing Consulting and its clients.

A&F’s Email Design System Wins W3 Award

Abercrombie & Fitch’s new, more flexible, more efficient, and Silver W3 Award-winning design system includes email best practices that allow for personalization, testing, and optimization, plus the latest in accessibility standards.

See the winning campaign

Say What?

“While each step may be straightforward, collaboration is needed to complete your BIMI implementation. You will be reaching out to your creative team, IT resources, ESP, and potentially others to complete the process. Because so many people are potentially involved, especially if you have to trademark the logo you’re going to use, the whole process could take a few months to fully implement.”

Daniel Deneweth
Head of Email Deliverability Services,
Oracle Marketing Consulting

What Do You Say?

Does your company have a loyalty program?

Vote now

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