Our consultants' annual advice on the trends you should focus on (and potentially avoid) this year
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As consumer behaviors and the marketing environment shift…
Marketers need to continually reevaluate which email technologies and tactics they’re prioritizing. To help you do that, we asked Oracle Marketing Consulting’s more than 500 digital marketing experts to rate 26 email marketing trends. The results show the pressures being exerted by the continuing pandemic, Mail Privacy Protection, and other forces.
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Chad S. White,
Head of Research,
Oracle Marketing Consulting |
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In this issue:
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The Biggest Shifts in Email Trends |
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2022’s Proven Essentials |
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2022’s Competitive Differentiators |
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2022’s Unproven Opportunities |
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The Biggest Shifts in Email Marketing Trends for 2022
In this on-demand webinar, we examine the shifting landscape of email trends revealed by our third-annual survey, with expert perspective from some of our leading consultants.
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Proven Essentials: High Adoption–High Impact Trends
You’re at a competitive disadvantage if you aren’t on your way to mastering these 17 trends.
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Competitive Differentiators: Low Adoption–High Impact Trends
These 7 technologies and tactics can give you an edge over your competitors with far less risk than our Unproven Opportunities.
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Unproven Opportunities: Low Adoption–Low Impact Trends
Our consultants continue to be bearish on AMP for Email and Email Annotations and schema.
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Look back at 2021 email
marketing trends:
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Tap into even more email trend insights
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Let’s Work Together
Our experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more.
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