Our consultants' annual advice on the trends you should focus on (and potentially avoid) this year  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

With MPP eroding marketers’ engagement data everyday… It’s time to make sure that you’re protecting your deliverability. If you haven’t already, start exploring new ways to define active email marketing audiences and reexamine whether to add double opt‑in protection to some of your subscriber acquisition sources. Whatever you do, don’t treat auto opens as a form of engagement. That’s a surefire way to get your emails blocked. Daniel Deneweth, Head of Email Deliverability Services, Oracle Marketing Consulting     In this issue: Why & how to implement BIMI Open-triggered email alternatives Should emails expire? Yes & no Poll results: Have a loyalty program?       BIMI: The Carrot of Email Authentication The all‑stick‑and‑no‑carrot approach to pushing email authentication led to slow adoption, so Brand Indicators for Message Identification was created to provide several enticing incentives.    The 6 steps to implement BIMI        8 Alternatives to Open‑Triggered Journeys in the Age of MPP The auto‑generated opens churned out by Apple’s Mail Privacy Protection are breaking open‑triggered journeys, which are particularly popular with B2B brands.    What’s the best fix?      Should Emails Expire? Yes and No Many of the barriers that stopped the idea of auto‑deleting emails from gaining traction a decade ago are still problems today.    Explore the issue (and an alternative)      Say What?   “It’s more accurate to interpret an auto open as ‘delivered’ rather than ‘opened.’ If you do that, you’re much more likely to use auto opens responsibly.”   Tommy Hummel, Analytics Manager for Analytic & Strategic Services, Oracle Marketing Consulting     Say Hello   May 16‑18, Scottsdale, Ariz. and online Oracle Consulting’s Chad S. White will deliver a keynote about the biggest changes impacting email marketing at the ANA’s Email Evolution Conference.     We Asked... Does your company have a loyalty program? You Said...   Yes 20%   No 75%   Not Sure 5% *Polling answers are anonymous and only tracked in aggregate.     Explore Our Archive Share This Issue on Social Subscribe to the Newsletter   Let’s Work Together Our experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more.  Check us out     Drop us a line      Additional Resources Modern Marketing Blog Marketing Checklists Holiday Marketing Quarterly       Terms of Service Privacy Policy Unsubscribe Copyright © 2022. Oracle and/or its affiliates. All rights reserved. Oracle Corporation, 2300 Oracle Way, Austin, TX 78741