The walls between marketing silos are coming down and… + Q2 Holiday Marketing Quarterly, & more
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The walls between marketing silos are coming down and…
Customer data platforms (CDPs) like Oracle Unity are playing a key role. With consumer behaviors changing faster than ever and the phaseout of third-party cookies well under way, it has become critical to centralize and unify customer data in a single, dynamic repository that can drive omnichannel campaigns across martech and adtech. Creating a 360-degree view of the customer and making that data accessible in real-time across all customer interaction channels has been a long-term goal for CIOs and CMOs alike. Now, it’s becoming a reality.
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Patrick Maxwell,
Solution Architect,
Oracle Marketing Consulting |
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In this issue:
- Progressive profiling for now & later
- Holiday Marketing Quarterly: Q2 to-dos
- 6 ways to improve automated emails
- The Future of Email with Chad S. White
- New poll: Your attribution model?
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Progressive Profiling for Long- & Short-Term Personalization
With the phaseout of third-party cookies on the horizon, brands are focusing more on collecting zero-party data via progressive profiling.
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Q2 2022 Holiday Marketing Quarterly
Our second quarter guide contains a 21-point checklist focused on improving your subscriber acquisition and retention practices, enhancing performance reporting, accelerating your campaign build processes, and more.
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6 Ways to ‘Review and Improve’ Your Automated Emails
1. Automation Inventory
2. Performance Reviews
3. Quality Assurance Checks
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The Future of Email
with Chad S. White
Podcast host Matthew Dunn and Chad talk about where the email marketing industry is headed over the next 12‑24 months as change swirls all around it.
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Say What?
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“Marketers should go in and clean up the auto-created plain text version of their email, adding line breaks and separators and breaking out CTAs. However, few do. That’s a missed opportunity, because even spending 5 minutes to apply plain text best practices can make a big difference in the customer experience.”
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Cristal Foster
Manager of Expert Services at
Oracle Marketing Consulting |
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Say Hello
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May 16‑18, Scottsdale, Ariz. and online
Oracle Consulting’s Chad S. White will deliver a keynote about the biggest changes impacting email marketing at the ANA’s Email Evolution Conference. |
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What Do You Say?
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What kind of attribution model does your company primarily use for its digital marketing programs?
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Let’s Work Together
Our experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more.
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