All of our best content on Apple’s Mail Privacy Protection all in one email. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Oracle Marketing Consulting: Special Issue 66

One year ago this month…

Apple implemented Mail Privacy Protection, kicking off a mad scramble to understand how it would affect email marketers and their relationships with their subscribers. Since then, Oracle Marketing Consulting has written extensively about the many impacts of MPP and how marketers can adapt. Here’s a roundup of our best content, plus a poll where you can tell us how much your organization has been impacted by MPP.

Chad S. White
Head of Research,
Oracle Marketing Consulting

In this issue:
▪	The definitive guide to MPP
▪	Apple’s Mail Privacy Protection: 14 recs
▪	Using Apple’s auto opens safely
▪	Open-triggered email alternatives
▪	The 2 social contracts broken by MPP
▪	Poll: MPP’s impact after 1 year?

The Definitive Guide to Adapting to MPP

Mail Privacy Protection has blurred marketers’ visibility into engagement and is causing deliverability best practices to be rewritten to account for the obscuring of open signals.

6 strategies to adopt

Apple’s Mail Privacy
Protection: How to Adapt

Apple’s new email privacy features will affect everything from email analytics to deliverability to design in a significant way.

14 recommendations

How to Use Apple’s Auto
Opens Safely

The auto opens generated by Apple’s Mail Privacy Protection can provide some value in certain situations (at least for now), including:
1.  As validation an email address is deliverable
2.  As a warning sign of junking at Apple Mail
3.  To measure the size of your MPP audience

See the other 3 ways

MPP Breaks Open-Triggered Email Series: Pros & Cons of
8 Alternatives

The auto-generated opens churned out by Apple’s Mail Privacy Protection are breaking open-triggered journeys, which are particularly popular with B2B brands.

What’s the best fix?

The 2 Social Contracts Being Broken by Apple’s New Privacy Protections

Apple’s Mail Privacy Protection puts marketers in danger of breaking two long-standing social contracts with mailbox providers and subscribers.

Here’s why

More of our bests posts on Mail Privacy Protection:
▪	Email Privacy ‘Regulation’ in the Age of Big Tech
▪	How many of my subscribers will be affected by Apple’s Mail Privacy Protection?
▪	How Mail Privacy Protection Is Changing How Email Marketing Performance Is Measured
▪	How to Define Active Email Marketing Audiences as Opens Depreciate
▪	Apple’s MPP May Drive Email Design Changes that Actually Hurt Customer Engagement

What Do You Say?

It’s been around a year since Apple launched Mail Privacy Protection. How much of an impact has MPP had on your company’s email marketing program?

Vote now

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