In the wake of Threads’ meteoric rise…

Marketers have widely viewed this as the wooden stake through the heart of Twitter that will inevitably wipe out a decade‑plus of audience building for most brands. However, marketers’ reaction to that realization is split. While some wished they’d invested more in Instagram (which is tied to Threads), others are wishing they’d invested more in building their first‑party audiences in email, SMS, push, and even direct mail. We agree with the latter that jumping from one walled‑garden platform to another isn’t the best long‑term solution. Participate in social media, of course, but always with an eye to building stronger first‑party audiences.

Chad S. White Head of Research, Oracle Marketing Consulting

Is Your Brand Trusted Significantly More than ChatGPT?

With generative AI expected to steal considerable market share from search, brands have two major levers they can pull to protect themselves — one defensive and one offensive.

How to Use Apple’s
Auto Opens Safely

The auto opens generated by Apple’s MPP can provide some value in certain situations (at least for now).

6 Expert Quotes for Transforming Email Marketing

Oracle’s Chad S. White shares 6 of his favorite marketing quotes from among the scores included in the 4th edition of Email Marketing Rules.

Bridging the Gap between Omnichannel Marketing & CX

Oracle’s Chad S. White joins Sinch CX Education Podcast host Gwen Lafage to talk about how brands can embrace an omnichannel marketing philosophy and strategy. Listen in wherever you get your podcasts or…