As we pass through the 720-day window for MPP… + 12 holiday trends to plan for, & more
|
 |
As we pass through the 720-day window for MPP…
Audience expansion and list maintenance have become critical to offsetting declines caused by the loss of reliable open signals. With the holiday season on the horizon, brands should aim to wrap up their reengagement and re‑permissioning campaigns in the coming weeks. Start by identifying your subscribers who are generating auto opens, then determine which of them haven’t opened outside of Apple Mail or clicked any campaigns. Those are the subscribers you want to reactivate. For more advice on adapting to Mail Privacy Protection, check out our most comprehensive guide to Mail Privacy Protection.
 |
Daniel Deneweth
Head of Email Deliverability Services,
Oracle Marketing Consulting
|
|
|
|
|
In this issue:
- Hot digital marketing redesign trends
- 12 trends a-trending this holiday season
- Seasonal adjustments to automations
- Poll: Impact of MPP at 2-year mark?
|
|
|
|
|
|
Here are the 5 biggest drivers of digital marketing redesigns right now based on what we’re seeing here at Oracle Marketing Consulting with our clients.
|
|
|
|
|
The 2023 holiday season is shaping up to be as dynamic and turbulent as the past few have been. Here’s what to expect and…
|
|
|
|
|
The holiday season offers opportunities for your automated campaigns to work even harder for your company.
|
|
Say What?
|
“December is a fiercely competitive time and you can gain a key advantage if you can pivot quicker than your competitors. One way to do this is planning contingency and evergreen offers in advance. That way, if shopping behaviors shift, you’ll have specific value props at the ready. For ideas, review your campaigns from across channels from last year, as well as those of your competitors, both direct and indirect.”
|
 |
Scott Multer
Executive Creative Director,
Oracle Marketing Consulting
|
|
|
Say Hello
|
|
Sept. 18–21, Las Vegas
Join Oracle Marketing Consulting at Oracle CloudWorld to learn about the latest technologies and strategies to better connect with your customers.
|
|
|
|
Oct. 4–6, Boston and online
Oracle Marketing Consulting’s Chad S. White is running a full‑day workshop on modernizing your email program and building relationships at MarketingProfs’ B2B Forum.
|
|
|
|
What Do You Say?
|
It’s been around two years since Apple launched Mail Privacy Protection. How much of an impact has it had on your company’s email marketing program?
|
|
|
|
|
Our digital marketing experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including strategy, creative, automation, and more. For example, our full service email marketing clients generate 24% higher open rates, 30% higher click rates, and 9% lower unsubscribe rates than Oracle Responsys customers who aren’t.
|
Copyright © 2023. Oracle and/or its affiliates. All rights reserved.
Oracle Corporation, 2300 Oracle Way, Austin, TX 78741
|
|
|
|
