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While people groan about how early the holidays start…
They’re still buying. In fact, 60% of consumers started browsing for or buying gifts before November last year, according to the NRF. In recent years, pandemic‑driven supply chain shortages reinforced early shopping. And this year, financially strapped consumers will be stretching their holiday budgets by spreading their shopping over several months. So, don’t shy away from deals on popular gifts in October, although you may not want to blare your holiday messaging too loudly to avoid triggering groans. For other holiday trends to be aware of, check out our on-demand 12 Trends a-Trending webinar.
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JT Capps
Senior Director of Analytic & Strategic Services,
Oracle Marketing Consulting
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In this issue:
- The fifth age of email deliverability
- Gmail tabs: 10 years of misunderstandings
- 5 foundational marketing books
- The most underused email tactics
- Poll results: Impact of MPP at 2-year mark
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As with past transitions, the move into the Fifth Age of Email Deliverability requires marketers to adapt their practices.
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Misconceptions about Gmail tabs continue, so let’s talk about 5 truths about tabs, as well as some real new concerns.
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These are the marketing books we find ourselves recommending most often to the more than 500 digital marketing consultants here at Oracle Marketing Consulting.
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Oracle’s Chad S. White joins 10 other email experts in highlighting highly underused, but very worthwhile tactics and strategies.
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Say What?
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“According to a Bain & Company survey of nearly 600 companies across 11 industries, 46% of brands are already using generative AI for code completion, generation, and copiloting. That said, some brands are taking ill‑advised risks.”
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Dustin Wurtz
Senior Email & Web Developer for Creative Services,
Oracle Marketing Consulting
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Say Hello
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Oct. 4-6, Boston and online
Oracle Marketing Consulting’s Chad S. White is running a full-day workshop on modernizing your email program and building relationships at MarketingProfs’ B2B Forum.
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We Asked...
It’s been around two years since Apple launched Mail Privacy Protection. How much of an impact has it had on your company’s email marketing program?
You Said...
*Polling answers are anonymous and only tracked in aggregate.
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Our digital marketing experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including strategy, creative, automation, and more. For example, our full service email marketing clients generate 24% higher open rates, 30% higher click rates, and 9% lower unsubscribe rates than Oracle Responsys customers who aren’t.
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Oracle Corporation, 2300 Oracle Way, Austin, TX 78741
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