For retailers and other B2C brands… + 4 ways to engage an agency, & more
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In this issue:
- Time for final holiday planning
- 4 ways to work with an agency
- Picking the right sender name
- Is GenAI setting new content floor?
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Our fourth quarter holiday guide contains a 23-point checklist that helps you wrap up your final prep, maximize your performance, and minimize problems.
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Digital marketing agencies like ours offer a variety of kinds of engagements that range from short-term to long-term, as well as limited to extensive.
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Some brands are feeling the pressure to use people’s names as their sender names, but if that’s done in the wrong way, this tactic can cause a number of problems.
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Oracle Marketing Consulting’s Chad S. White joins the B2B Content Show podcast host Jeremy Shere to answer that question.
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Say What?
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“We believe some ESPs’ tracking parameters are being removed by Apple’s new Link Tracking Protection because they’re used as identifier tokens across sites, similar to a personal ID cookie. Currently, no tracking parameters used by Oracle Responsys or Eloqua are being targeted for removal.”
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Sterling Shew
Senior Principal Product Manager,
Oracle Responsys
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Our digital marketing experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including strategy, creative, automation, and more. For example, our full service email marketing clients generate 24% higher open rates, 30% higher click rates, and 9% lower unsubscribe rates than Oracle Responsys customers who aren’t.
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