|
|
|
Issue 107
A new name to reflect our expanded mission…
Oracle Marketing Consulting is now Oracle Digital Experience Agency! Brands have been steadily breaking down the barriers between channels—and indeed the barriers between their departments. As our clients have evolved, so have we. Today, our team of hundreds of experts delivers not only traditional consulting services, but also a full range of digital agency services. And while much of our business is focused on helping Oracle Responsys, Eloqua, and Unity customers excel, we’re increasingly doing digital experience work for clients who aren’t on any of those platforms—as well as digital experience work for clients who are using other Oracle products. We hope you’ll learn more about Oracle Digital Experience Agency. And feel free to reach out to me if you have questions.
|
Pam Lord
Group Vice President,
Oracle Digital Experience Agency
|
|
|
|
|
In this issue:
- Critical deliverability questions
- Accepting what you can’t change
- Your #1 job as an email marketer
- Email marketing in 2025
- Xumo TV wins W3 Gold Award
|
|
|
|
|
Get your burning questions answered about Apple’s Mail Privacy Protection, Link Tracking Protection, Gmail’s pre-fetching, Spamhaus, the retirement of email accounts by inbox providers, and more.
|
|
|
|
It can be hard to accept the email channel as it is, especially as it evolves. I see some marketers struggling unnecessarily against the realities of the email channel.
|
|
|
|
To get your campaign opened? To get it clicked? To get a campaign conversion?
|
|
|
|
What’s email marketing’s place in the marketing mix in 2025? Oracle’s Chad S. White answers that question and more in SocketLabs’ Email in 2025 series.
|
|
|
|
Earning a Gold W3 Award, Oracle Digital Experience Agency crafted helpful campaigns that grabbed the attention of customers with personalized content, in addition to highlighting the many great benefits and offerings of the new smart TV brand.
|
|
Say What?
|
“Make sure you have a way to get a hold of your ESP, digital agency, and other partners. If you have a single point of contact, recognize that could become a single point of failure. Make sure you have multiple contacts, including any 24/7 customer service centers. If you have a problem at 1am on Black Friday, you want to make sure you can reach someone.”
|
 |
Lauren Kimball
VP of Agency Services,
Oracle Digital Experience Agency
|
|
|
|
|
Our digital marketing experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including strategy, creative, automation, and more. For example, our full service email marketing clients generate 24% higher open rates, 30% higher click rates, and 9% lower unsubscribe rates than Oracle Responsys customers who aren’t.
|
Copyright © 2023. Oracle and/or its affiliates. All rights reserved.
Oracle Corporation, 2300 Oracle Way, Austin, TX 78741
|
|
|
|
