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New name, expanded mission!

Oracle Digital Experience Agency can now help you foster stronger and longer-lasting relationships with your customers, employees, and partners—even if you aren’t using Oracle platforms for those efforts.

Learn more

With holiday content
planning largely set…

Brands are now turning their attention to content calendar building for 2024! partying face emoji Our newly updated Content Calendar Assistant has around 1,000 ideas for holidays and occasions to inspire you, but I wanted to call out a few special ones. First, 2024 is a leap year, so consider a Leap Day campaign. Second, Mar. 9 is Barbie Day, which should see much more interest in the wake of the blockbuster movie. And third, July 26 is the start of the Summer Olympics, which always inspires a wide range of promotions and heartstring-tugging stories. Make use of all the special moments of 2024 to forge closer relationships with your customers.

Kelly Moran

Senior Art Director for Copy
Oracle Digital Experience Agency

In this issue:

Gmail & Yahoo agree on standards
2024 Content Calendar Assistant
Key differences between ML & GenAI
What keeps me up at night about GenAI
Lands’ End Mystery Sale wins W3 Award

Email deliverability experts Daniel Deneweth, Heather Goff, and Brian Sullivan explain the new mandates and how brands can comply.

New Gmail & Yahoo Deliverability Requirements

In an unprecedented collaboration, Gmail and Yahoo have jointly released new sender standards that bulk senders need to comply with by February 2024.

What senders need to do

Need content ideas? Want to avoid faux pas? Our 2024 Content Planning Assistant is here for you.

Resolution: Plan Better Content

If that’s one of your goals for the new year, then our 2024 Content Calendar Assistant is for you. It lists monthly, weekly, and daily holidays, events, and messaging themes.

Get content planning inspiration

The Critical Differences Between ML & GenAI Today

The biggest differences between the two are (1) where the data comes from that fuels the tool’s output, and (2) the primary benefit of the tool.

View them through those lenses

Oracle’s Chad S. White cathartically shares his worries after attending the B2B Forum, where GenAI was a major topic.

What Keeps Me Up at Night About Generative AI

Generative AI’s positive benefits outweigh its negative consequences, but that doesn’t make those consequences any less real.

11 worries

This is one of 3 W3 Awards we won this year—and one of dozens of awards we’ve won in recent years with our clients.

Lands’ End Win Is No Mystery

To help counteract the negative impact of Mail Privacy Protection on Lands’ End, Oracle Digital Experience Agency delivered an award-winning Mystery Sale experience that delivered a 28% increase in revenue per email.

See the winning campaign

Say What?

“Make sure to keep inclusivity in mind when designing for the winter holidays. We work around this by focusing on winter, gifts, and celebration—rather than a certain holiday. However, if you’re communicating order-by deadlines for Christmas delivery, then be clear about that.”

Meghan Flynn

Designer
Oracle Digital Experience Agency

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