Now is the most popular time of the year for... + a real-time poll about automated email revenue, & more

 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Marketing Consulting Issue 36 In this issue › The new direct mail › Email deliverability news › The No. 1 email marketing rule › Award-winning Xfinity Flex email › Poll: Revenue from triggers? Now is the most popular time of the year for... Email redesigns. More than ever, this year brands are looking for design efficiencies and to increase their reach. Our recommendation is to focus on modular email architecture, email accessibility and inclusive design, and optimizing for dark mode. Nick Cantu, Senior Art Director for Creative Services, Oracle Marketing Consulting The Most Overlooked Digital Marketing Channel: Direct Mail Did you know that direct mail can be personalized, segmented, automated, tracked individually, and orchestrated with other channels? The new direct mail Email Deliverability Quarterly Our deliverability experts turn the latest inbox news into insights you can use. ›  Gmail recalculates their Spam Rate ›  California Expands CCPA with Passage of CPRA ›  Yahoo Mail supports AMP for Email What it all means Focus on Managing Subscribers, Not Campaigns Oracle Consulting’s Chad S. White discusses a wide range of email issues, including the most important rule from his book, Email Marketing Rules. Zero in on subscribers For your inspiration: Xfinity Flex Email Wins Silver W3 Award The award-winning segmented email promoted Xfinity’s Flex streaming device to the Streamer, Skeptic, and Service-Oriented customer personas. View the email creative Visit W3 Awards website Say WHAT? “ A surplus of customer service queries about how your loyalty program works or how a member can earn or redeem in the program is an indicator that your loyalty onboarding messaging isn’t clear enough. – Kunjisha Ahuja, Senior Product Manager, CrowdTwist, Oracle Marketing Cloud What do you SAY? What percentage of your company’s email marketing revenue is generated by automated and transactional emails? Vote now *Polling answers are anonymous and only tracked in aggregate. Let’s work TOGETHER Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going. Drop us a line Did an email geek forward this to you? Subscribe to the newsletter yourself. Broaden the conversation! Share this issue on social. Looking for a previous issue? Explore our newsletter archive. Stay connected with us View in Browser Oracle.com Terms of Service Privacy Policy Unsubscribe Copyright © 2021. Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.